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# Kooky Celeb Campaigns
Helena Bonham Carter Spices Up the Marc Jacobs Fall 2011 Collection

By Souzan Michael | Published 2011-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-fall
References: [fashion.telegraph](http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8565419/Helena-Bonham-Carter-models-for-Marc-Jacobs.html) & [fashionologie](http://www.fashionologie.com/Helena-Bonham-Carter-Marc-Jacobs-Fall-2011-Ad-Campaign-17813249)

Helena Bonham Carter stars in the Marc Jacobs Fall 2011 campaign and while the actress is not exactly an obvious choice for a fashion ad, she still manages to look incredibly stunning. In the past, the designer has recruited celebrities like Keith Richards, Victoria Beckham and Dakota and Elle Fanning to star as the faces of his collections or fragrances.

Helena Bonham Carter is known for wearing outrageous red carpet outfits, which have recently included wearing mismatched shoes to the Golden Globes. The actress is now the face of the Marc Jacobs Fall 2011 campaign -- not bad for [Hollywood's](https://www.trendhunter.com/trends/resort-2027-collection) quirkiest actress.

Forty-five-year-old Bonham Carter is wearing a pillbox hat and pink sequined dress in the campaign. The actress even landed herself a spot on Vanity Fair's Best Dressed list in 2010. She must be doing something right.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 33% | Activity: 8% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Endorsements in Fashion:** Opportunities for brands to collaborate with unconventional celebrities to bring a fresh and unique perspective to their advertising campaigns.
- **Embracing Quirky Style:** A trend in the fashion industry where unconventional and unconventional styles are celebrated and embraced, allowing for greater creativity and self-expression.
- **Breaking Stereotypes in Advertising:** A movement to challenge traditional norms and stereotypes in advertising by featuring individuals who do not fit the conventional standards of beauty or fashion.

### Where This Applies

- **Fashion:** Fashion brands can explore new and unconventional ways to showcase their collections, reaching a wider audience and appealing to those who appreciate individuality and uniqueness.
- **Advertising:** The advertising industry can push boundaries by featuring diverse and unconventional individuals in their campaigns, challenging traditional beauty standards and attracting attention through bold and non-conformist approaches.
- **Celebrity and Influencer Marketing:** Brands can leverage the growing trend of celebrity and influencer collaborations to tap into new markets and capture the attention of audiences who value authenticity and uniqueness.

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