# Haunting Victorian-Like Ads The Marc Jacobs Fall 2012 Campaign Features a Different Kind of Beauty By Meghan Young | Published 2012-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-fall-2012 References: [fashiongonerogue](http://fashiongonerogue.com/marie-piovesan-marte-mei-van-haaster-marc-jacobs-fall-2012-campaign-juergen-teller/) & [marcjacobs](http://www.marcjacobs.com/) The haunting looks in the Marc Jacobs Fall 2012 ad campaign will sear themselves into people's minds--in a good way, of course. The dark raccoon eyes, pallid skin and blood red lips make models Marie Piovesan and Marte Mei Van Haaster look like they were plucked out of a [Tim Burton film](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule). Nevertheless, there is more of a Victorian vibe than a Gothic horror one, which is perpetuated by the choice of dresses and large-rimmed hats. Shot by United Kingdom-based German photographer Juergen Teller, the Marc Jacobs Fall 2012 ad campaign beautifully showcases a different type of beauty. The American designer is known for his unorthodox campaigns, which is often a refreshing change from the skin-revealing, sensual ones out there. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Romanticism:** Opportunity for beauty and luxury brands to add a darker twist to their campaigns and products. - **Tim Burton Aesthetics:** Opportunity for movie studios and fashion brands to collaborate on projects that showcase a Tim Burton-like aesthetic. - **Unconventional Campaigns:** Opportunity for fashion brands to break away from the norm and create unconventional campaigns to stand out in the market. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate a darker, Victorian-inspired aesthetic in their collections and campaigns. - **Beauty:** Beauty brands can create dark and moody campaigns that highlight their products in a new, unconventional way. - **Film:** Movie studios can create films that showcase a Tim Burton-like aesthetic, drawing inspiration from his unique style. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)