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# Live Stream Runway Shows
Marc Jacobs Gives You a Live Look at Its Fall 2011 Line

By Joanne Lam | Published 2011-02-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-fall-2011
References: [live.marcjacobs](http://live.marcjacobs.com/high/) & [marcjacobs](http://marcjacobs.com)

As the Marc Jacobs Fall 2011 runway show was streamed online, fans from all over the world tuned in to see the brand's latest collection modeled down the catwalk. During the show, viewers were also encouraged to send Tweets from the site, to let their friends know what they were watching.

Featuring [military styles](https://www.trendhunter.com/trends/studio-nicholson-fw25) and polka-dotted looks, the Marc Jacobs Fall 2011 line is definitely one that stands out. With a neutral palette of dark grays, greens and blacks, this structured clothing series will undoubtedly give you plenty of ideas on what to wear the next autumn season.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 52% | Activity: 7% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Livestreaming Runway Shows:** The fashion industry can leverage livestreaming to give fans worldwide a front-row look at their latest collections.
- **Social Media Integration During Livestreaming:** The fashion industry can engage with fans during livestreaming by integrating social media platforms to create an interactive experience for viewers.
- **Virtual Fashion Shows:** The fashion industry can create an entirely new experience for fans by hosting virtual fashion shows that allow attendees to interact with the event from anywhere in the world.

### Industries Being Reshaped

- **Fashion Industry:** Brands can leverage technology to create innovative experiences for their fashion shows, engaging with fans worldwide and creating a new type of event that appeals to a wider audience.
- **Tech Industry:** Tech companies can develop platforms and tools that enable brands to stream their events online, creating opportunities for new revenue streams and partnerships.
- **Social Media Industry:** Social media platforms can partner with fashion brands to create integrations that enable fans to interact with their favorite designers during livestreamed events, creating a highly engaged and interactive experience.

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