# Cheeky Fashion Campaigns The Marc Jacobs Fall 2011 Menswear Ads are Hilariously Provocative By Souzan Michael | Published 2011-07-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-fall-2011-menswear References: [dailymail](http://www.dailymail.co.uk/femail/article-2019045/Cheeky-new-ad-campaign-Marc-Jacobs-leaves-little-imagination.html?ito=feeds-newsxml) & [thinkcontra](http://thinkcontra.com/blog/marc-jacobs-mens-11/) Conceptual artist, sculptor and film maker Cerith Wyn Evans stars in the Marc Jacobs Fall 2011 Menswear ad campaign wearing, well, not much. The 53-year-old artist was shot for the campaign by renowned fashion photographer Juergen Teller and featured in a lush green backyard with little more than a bunch of balloons covering his private parts. While this is perhaps the farthest thing from a typical fashion campaign, Marc Jacobs has never produced anything that can be described as "typical." From his [avant-garde designs and unpredictable ad campaigns](https://www.trendhunter.com/trends/mwcurated), which have previously featured Rolling Stones guitarist Keith Richards, Victoria Beckham poking out of an oversize Marc Jacobs shopping bag, and most recently, kooky actress Helena Bonham Carter, the designer is a fan of shock art. The Marc Jacobs Fall 2011 Menswear campaign is a great addition to the designer's [silly head-scratcher ads](https://www.trendhunter.com/trends/mens-wearhouse). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Provocative Fashion Campaigns:** Brands can disrupt traditional fashion marketing by creating provocative ads that catch the attention of audiences. - **Celebrity-driven Ad Campaigns:** By featuring well-known personalities in their ad campaigns, brands can leverage their popularity and generate buzz. - **Untraditional Concepts in Advertisements:** Creating ads that deviate from traditional concepts can help brands capture the attention of audiences and stand out in a cluttered advertising space. ### Where This Applies - **Fashion Industry:** Fashion brands can leverage provocative campaigns to generate buzz and attract the attention of potential customers. - **Advertising Industry:** By creating unique campaigns, advertisers can add a fresh perspective to the world of fashion advertising and garner widespread attention. - **Celebrity Endorsement Industry:** Celebrities can lend their popularity to brands by appearing in their advertisements, helping create stronger brand recognition and awareness. ## Related on Trend Hunter - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)