# Country Girl Fashionvertising An Exclusive Look into Marc Jacobs ‘Daisy' Campaign By Kamal Musharbash | Published 2010-10-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-daisy References: [trendhunter](http://www.trendhunter.com) & [daisymarcjacobs](http://www.daisymarcjacobs.com/us/) This special exposé for the Marc Jacobs ‘Daisy’ fragrance is all about sun and fun. These pictures showcase the all-around enjoyment that comes with shooting this promotion. Two great models, Frida Gustavsson and Sophie Srej, look pretty and feminine as they promote the fragrance. The Marc Jacobs ‘Daisy’ campaign was shot by [famous photographer](https://www.trendhunter.com/trends/alessandro-micheles) Juergen Teller. He managed to capture the whimsical, [feminine and youthful](https://www.trendhunter.com/trends/contemporary-femininity) sides of the ladies, which resonate with the theme of the fragrance. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Sun and Fun:** Disruptive innovation opportunity: Develop a line of fun and vibrant products that evoke feelings of joy and playfulness. - **Whimsical Femininity:** Disruptive innovation opportunity: Create a new line of fashion and beauty products that embrace feminine and whimsical aesthetics. - **Youthful Appeal:** Disruptive innovation opportunity: Design a marketing campaign that targets a younger demographic and presents your brand as youthful and energetic. ### Where This Applies - **Fashion and Beauty:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into fashion and beauty products to appeal to environmentally conscious consumers. - **Photography:** Disruptive innovation opportunity: Develop advanced photography techniques and equipment to capture unique and captivating images for advertising campaigns. - **Fragrance:** Disruptive innovation opportunity: Use technology to create innovative fragrance formulations that offer long-lasting and personalized scents for individuals. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Vibrantly Reimagined Fragrances](https://www.trendhunter.com/trends/daisy-glow-limited-edition.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Soft Floral Perfume Sets](https://www.trendhunter.com/trends/mini-holiday-gift-set.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md)