# Schoolgirl Fashion The Marc Jacobs AW10 Collection is for the Goody Two-Shoes By Meghan Young | Published 2010-03-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-aw10 References: [style](http://www.style.com/fashionshows/review/F2010RTW-MJACOBS/) & [marcjacobs](http://www.marcjacobs.com) The [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) AW10 collection is a breath of fresh air for a number of reasons. The two main ones (for me), however, lie in the fact that it relies on a lighter palette and it conforms to Jacobs classic designs that are not overtly sexy in the least. Relaxed yet structured, the Marc Jacobs AW10 collection showcases [master tailoring](https://www.trendhunter.com/trends/galilee-by-sea) with a shot of interesting details and textures. I suggest you take a look at the gallery above to appreciate Jacob's latest designs. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Relaxed Tailoring:** Incorporating a relaxed approach to traditional tailoring can disrupt the high-end fashion industry by offering a new perspective on formal wear. - **Lighter Palettes:** Introducing lighter colors and pastels to traditional collections can disrupt the fashion industry, offering a fresh take on classic designs. - **Classic Design:** Incorporating classic designs into modern collections can disrupt the fashion industry by offering a timeless alternative to trend-focused styles. ### Industries Being Reshaped - **High-end Fashion:** Established high-end fashion brands can incorporate these trends to evolve traditional collections for a changing consumer base. - **Luxury Retail:** Luxury retailers can offer relaxed tailoring and lighter palettes as a way of attracting younger, style-conscious consumers. - **Designer Brands:** Designer brands can incorporate classic design elements to attract consumers looking for a timeless, high-quality fashion experience. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Fall-Ready Bejewelled Denim Capsules](https://www.trendhunter.com/trends/jacob-cohn.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)