# Retro Poolside Lookbooks Elsa Hosk Stars in Marc by Marc Jacobs 2014 Swimsuits for Shopbop Shoot By Farida Helmy | Published 2014-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/elsa-hosk-models-marc-marc-jacobs-swimsuits-shopbop-shoot/) & [shopbop](http://www.shopbop.com/whats-new-designer-boutique/) Looking relaxed and coquettishly cute, Elsa Hosk stars in online retailer [Shopbop's](https://www.trendhunter.com/trends/hunter-bell) latest Marc by Marc Jacobs 2014 selection lookbook. The sweet and funky poolside lookbook has the blonde model posing in the seasons's [sexiest beachwear styles](https://www.trendhunter.com/trends/new-swim-collection), which take on a [retro vibe](https://www.trendhunter.com/trends/reformations-second-swim-drop). Posing in colorful and eclectic pieces, the stunning beauty looks like a hipster sun seeker enjoying the long lazy days of summer by the azure blue pool. Soaking up the sun in beach-ready looks, Hosk is adorned in the must-have looks of the summer season from the Shopbop selection of Marc by Marc Jacobs 2014 as she playfully eats refreshingly vibrant ice pops and drinks pop in the laid-back and bright editorial captured by photographer Coliena Rentmeester. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Poolside Lookbooks:** Disruptive Innovation Opportunity: Create a digital platform for personalized and interactive virtual poolside lookbooks, allowing customers to try on and customize swimwear virtually. - **Colorful and Eclectic Beachwear Styles:** Disruptive Innovation Opportunity: Develop sustainable and eco-friendly swimwear materials and designs that feature bold and unique colors and patterns. - **Hipster Sun Seeker Aesthetic:** Disruptive Innovation Opportunity: Integrate augmented reality (AR) technology into beachwear retail to provide customers with virtual try-on experiences in a hipster-inspired setting. ### Where This Applies - **Online Retail:** Disruptive Innovation Opportunity: Incorporate artificial intelligence (AI) chatbots to provide personalized styling suggestions and recommendations for beachwear shoppers. - **Fashion Design:** Disruptive Innovation Opportunity: Collaborate with sustainable materials manufacturers to create eco-friendly swimwear collections inspired by retro poolside aesthetics. - **Photography:** Disruptive Innovation Opportunity: Develop innovative underwater photography techniques and equipment to capture unique and creative poolside lookbooks. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Blueberry Cobbler Smoothies](https://www.trendhunter.com/trends/blueberry-cobbler-scandi-summer.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)