# Athlete Encouragement Ads The Marc Herremans Johnny Walker Ad is Inspiring By Amanda Chang | Published 2010-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marc-herremans References: [adsoftheworld](http://adsoftheworld.com/media/tv/johnnie_walker_marc_herremans) & [youtube](http://www.youtube.com/watch?v=E8vFWlkRZvk&feature=player_embedded#) Sometimes it’s hard to keep going when things get tough, but Marc Herrermans is here to give you some kind words to help you stick it out. The Marc Herremans Johnnie Walker ad is a [beautiful spot](https://www.trendhunter.com/trends/a-real-boost) that inspires its viewers with phrases like: ‘when your reality changes, your [dreams don’t have to](https://www.trendhunter.com/trends/unstoppable-dreams).’ A Belgian triathlete who was 6th in the 2001 Ironman Challenge, Marc Herremans was paralysed after a tragic bike accident in 2002. Watch the video to see his [inspirational story](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Athlete Encouragement Ads:** Ads that inspire and motivate athletes to push through adversity. - **Inspirational Marketing:** The use of positive and inspiring messaging to promote products or services. - **Influencer Endorsements:** Collaborating with inspirational athletes and influencers to promote brands and products. ### Where This Applies - **Sports Apparel:** Using athlete endorsement and encouragement in advertising campaigns for sports-related apparel and accessories. - **Fitness Equipment:** Incorporating inspirational messaging in marketing campaigns for gym equipment and home workout gear. - **Health and Wellness:** Creating inspirational advertising campaigns for health and wellness products and services such as supplements and gym memberships. ## Related on Trend Hunter - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Inspirational Athlete Campaigns](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md)