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# Dotcom Sexvertising
Marc Ecko's 'Hot Artists X' Photo Collection

By TopDog | Published 2009-09-18 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/marc-ecko-hot-artists-x
References: [complex](http://www.complex.com/blogs/2009/09/15/artists-x-sexy-models-the-complete-style-design-collection/)

In an effort to boost his magazine’s appeal, Complex.com founder Marc Ecko employed the use of some very [talented artists](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition) including Hush, Mike Perry, Bill McMullen, Mint, and Serf (as well as his own directing ability) to produce this [racy collection](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) called 'Artists x Sexy Models: The Complete Style & Design Collection.'

The results of this "[sex sells](https://www.trendhunter.com/trends/goat-condom)" approach, which took over a month to complete, are found here in this photo gallery. A behind-the-scenes video of the shoot is also available at Complex.com.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 93% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Sexvertising:** Using explicit and provocative imagery to attract attention and sell products or services.
- **Collaborative Artwork:** Bringing together talented artists from different fields to create unique and visually captivating collections.
- **Behind-the-scenes Content:** Offering behind-the-scenes videos and content to engage viewers and provide an immersive experience.

### Sectors Adopting This

- **Publishing:** Using sexvertising techniques to increase readership and attract advertisers.
- **Art and Design:** Collaborating with multiple artists to create visually striking and captivating collections.
- **Content Creation:** Producing behind-the-scenes videos to enhance engagement and build a stronger connection with the audience.

## Related on Trend Hunter

- [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md)
- [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)
- [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md)
- [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)
- [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md)
- [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md)
- [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md)
