# Purse-Covered Celebs The Marc Ecko Handbag Ad Campaign Stars AnnaLynne McCord By Meghan Young | Published 2011-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-ecko-handbag References: [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2011/01/19/annalynne-mccords-models-in-marc-ecko-ads/) & [marcecko](http://www.marcecko.com) Although the Marc Ecko Handbag campaign has actress AnnaLynne McCord strategically wearing only couple of purses, they are not a incredibly racy ads. Instead, there is a romantic element that is achieved by way of the [early morning-esque lighting used](https://www.trendhunter.com/trends/il-pranzo-campaign). Photographed by Tony Duran, the [Marc Ecko Handbag ad campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) showcases this "proper bombshell" beautifully as described by the designer. Yet in the end, it is all about the purses featured. Thankfully, it is an [affordable line](https://www.trendhunter.com/trends/old-navy-x-anna), ranging from $60 to $85 at Macy’s. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-backed Campaigns:** Opportunity for brands to leverage celebrity endorsements and create captivating ad campaigns. - **Romantic Aesthetic:** Brands can explore the use of soft lighting and romantic elements in their advertising to create a captivating and alluring aesthetic. - **Affordable Luxury:** There is a demand for high-quality, yet affordable products, creating an opportunity for brands to offer luxury items at accessible price points. ### Who This Affects Most - **Fashion Retail:** Fashion brands can collaborate with celebrities to create ad campaigns that drive sales and enhance brand image. - **Photography:** Photographers can explore the use of lighting techniques and romantic aesthetics to capture attention and create visually stunning campaigns. - **Retail:** Retailers can tap into the trend of affordable luxury by offering high-quality products at affordable prices to cater to budget-conscious consumers. ## Related on Trend Hunter - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)