# Elegant Minimalist Packaging Marc Atlan Creates Design for White Wood Candles By Katherinev123 | Published 2011-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marc-atlan References: [thedieline](http://www.thedieline.com/blog/2011/10/21/white-wood-series.html) & [marcatlan](http://www.marcatlan.com/) Designer Marc Atlan has created this sophisticated and simple packaging design for Baxter of California's new "flammable" soy wax candle collection, called White Wood, Series Two. Marc Atlan's packaging design for Baxter of California, a men's grooming and lifestyle brand, merges elegance and polish. The designer, whose clients include Helmut Lang, Yves Saint Laurent and more, describes the packaging as “a play on the contrast between a classic restrained elegance and a bold modern statement'." The candles are scented with woodsy notes and include three different versions. White Wood Number One includes hints of patchouli, oak moss and rum; White Wood Number two features bergamot, mandarin, mission fig and vetiver; and White Wood Number Three has notes of birch tar, leather, rosemary oil and cedar. They will be available at Baxter of California's website this holiday season. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Elegant Packaging Design:** Using elegant and simple packaging designs to create a strong brand image. - **Soy Wax Candle Collection:** Creating scented candle collections made from eco-friendly soy wax. - **Minimalist Product Design:** Creating minimalist product designs with clean lines and bold typography to stand out on store shelves. ### Sectors Adopting This - **Home Fragrance Industry:** Innovating the home fragrance industry by using eco-friendly ingredients and implementing elegant packaging designs. - **Men's Grooming Industry:** Improving the men's grooming industry through the use of natural ingredients and sophisticated packaging designs. - **Luxury Lifestyle Industry:** Increasing brand appeal through elegant and modern packaging designs within the luxury lifestyle industry. ## Related on Trend Hunter - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Architecturally Inspired Candles](https://www.trendhunter.com/trends/sfumato-candle.md) - [Design-Forward Timeless Candles](https://www.trendhunter.com/trends/kevin-francis-design.md) - [Bakery-Inspired Candle Boxes](https://www.trendhunter.com/trends/candle-bakery.md) - [Luxe Designer Chalk Candles](https://www.trendhunter.com/trends/chalk-white-candle.md) - [Sophisticated Candle Collections](https://www.trendhunter.com/trends/sophisticated-candle-collection.md) - [Smokey Scented Candles](https://www.trendhunter.com/trends/burning-woods.md) - [Candle Jar Redesign Updates](https://www.trendhunter.com/trends/modern-candle-design.md) - [Chic Celebratory Candle Decor](https://www.trendhunter.com/trends/diptyque-simple-objects.md)