# Star-Adorned Chunky Shoes Golden Goose Unveils the 'Marathon' Sneaker and Star-Studded Campaign By Kanesa D | Published 2023-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marathon References: [hypebae](https://hypebae.com/2023/10/golden-goose-marathon-sneaker-sunmi-release-details) & [goldengoose](https://www.goldengoose.com/ca/en) [Golden Goose](https://www.trendhunter.com/trends/swarovski-1) is set to introduce its latest creation, the '[Marathon](https://www.trendhunter.com/trends/adanac-arctic-red-maple)' sneaker. This initial release showcases the [running silhouette](https://www.trendhunter.com/trends/cosmic-runner) in a range of classic colorways, including White, Black, Red, Royal Blue, and Silver, providing consumer with a variety of color choices to choose from. Embracing the sporty aesthetics of the 1970s track-and-field era, the sneaker boasts molded runner-shaped uppers, perforated 3D panels, while a mixture of nylon, nappa leather, and nubuck are used to elevate the exterior. The 'Marathon' also offers lateral panels that bear the brand's iconic star logo, presented in contrasting hues that playfully interact with the overall color scheme. The visual campaign taps brand ambassadors SUNMI and William Chan. The 'Marathon' sneaker is available on the Golden Goose website. Image Credit: Golden Goose, [hypebae](https://hypebae.com/2023/10/golden-goose-marathon-sneaker-sunmi-release-details), [goldengoose](https://www.goldengoose.com/ca/en) ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 2% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Color Customization:** The 'Marathon' sneaker offers a range of classic colorways, allowing consumers to choose from a variety of color options. - **Retro Athletic Aesthetics:** Embracing the sporty aesthetics of the 1970s track-and-field era, the 'Marathon' sneaker combines vintage design elements with modern materials. - **Bold Branding:** The brand's iconic star logo is prominently featured on the 'Marathon' sneaker's lateral panels, creating a visually striking design element. ### Sectors Adopting This - **Footwear Manufacturing:** The 'Marathon' sneaker's color customization and retro athletic aesthetics present opportunities for innovation in footwear manufacturing. - **Fashion Retail:** The bold branding and unique design elements of the 'Marathon' sneaker can drive customer interest and sales in the fashion retail industry. - **Athletic Marketing:** The visual campaign featuring brand ambassadors SUNMI and William Chan showcases the 'Marathon' sneaker's retro athletic aesthetics, offering marketing opportunities in the athletic industry. ## Related on Trend Hunter - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Super-Flat Luxurious Sneakers](https://www.trendhunter.com/trends/sprinters.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Dynamic Golden-Tinged Sneakers](https://www.trendhunter.com/trends/mafate-three2-1.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md)