# Marathon Season-Ready Footwear PUMA Introduces New Shoes in its Marathon Majors Design By Amy Duong | Published 2024-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marathon-majors References: [us.puma](https://us.puma.com/us/en/pd/deviate-nitro%E2%84%A2-3-marathon-series-mens-running-shoes/310195?search=true&swatch=01) & [us.puma](https://us.puma.com/us/en/pd/deviate-nitro%E2%84%A2-elite-3-marathon-series-womens-running-shoes/310198?search=true&swatch=01)  As September is now here, it means that [marathon season](https://www.trendhunter.com/trends/flora-alpina) is kicking off and [PUMA](https://www.trendhunter.com/trends/performance-running-footwear) has runners prepared with new silhouettes in their Marathon Majors design. This ensures that it delivers a themed look for the upcoming races kicking off with the bright [Deviate](https://www.trendhunter.com/trends/deviate-series) NITRO 3 Marathon Series. It is backed by technology such as the propulsion at the base with PWRPLATE and NITROFOAM infusion for a responsive structure and snappy experience. The Deviate NITRO Elite 3 Marathon Series kicks it up a notch as it is redesigned for race day with its lightweight feel stable carbon PWRPLATE and premium cushioning for comfort. It is made with a mono-mesh and PUMAGRIP rubber. Other silhouettes include the FAST-R NITRO™ Elite 2 Marathon Series with enhanced technicalities and optimized running economy backed by its stacked heights and dynamic shape. The MagMag NITRO is also ideal with its supported stride and comfortable upper. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 43% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Tech-infused Running Shoes:** Running footwear is being transformed through advanced materials and technology like NITROFOAM for responsive and snappy performance. - **Seasonal Themed Athletic Gear:** Marathon-specific design elements in running shoes are creating a buzz with vibrant, event-tailored aesthetics. - **Lightweight Race-day Footwear:** Innovative materials such as mono-mesh and stable carbon PWRPLATE are making running shoes lighter and more efficient for competitive events. ### Where This Applies - **Athletic Footwear:** Focus on ergonomics and advanced materials is driving progress in the demand for specialized running shoes. - **Sports Technology:** Integrating propulsion-enhancing technologies is revolutionizing the performance capabilities of athletic gear. - **Event-specific Apparel:** The rise of event-specific designs highlights a growing market for apparel tailored to seasonal and competitive sports events. ## Related on Trend Hunter - [Vibrantly Dynamic Running Shoes](https://www.trendhunter.com/trends/deviate-series.md) - [Performance Running Footwear Models](https://www.trendhunter.com/trends/performance-running-footwear.md) - [Structural Performance Running Shoes](https://www.trendhunter.com/trends/fastrb-nitro-elite.md) - [Performance Running Capsule](https://www.trendhunter.com/trends/puma-x-saysky-back-to-business.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Plateless Racing Sneakers](https://www.trendhunter.com/trends/puma-deviate-pure-nitro.md) - [Performance-Ready Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13.md) - [One-Piece Marathon-Minded Sneakers](https://www.trendhunter.com/trends/on-lightspray-cloudboom-strike-2.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md)