# Gradient Accent Running Shoes Axel Arigato Launches Two New Colorways of the Marathon HD Shoe By Amy Duong | Published 2020-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marathon-hd References: [hypebeast](https://hypebeast.com/2020/5/axel-arigato-marathon-hd-black-white-orange-green-release-date-info) & [axelarigato](https://axelarigato.com/us/coming-soon/marathon-hd-content-0132dc0008dc8f3b) Swedish footwear label [Axel](https://www.trendhunter.com/trends/area-patchwork) Arigato delivers the signature [Marathon HD](https://www.trendhunter.com/trends/marathon-tours-travel) sneaker silhouette in two new colorway options for the season. The retro footwear is made for running purposes and reinforces that notion with the sporty materials all throughout the upper with extravagant design language as well. The Marathon HD sneaker features mesh materials as the foundation before it is accented with leather cut-out overlays. The first of the two colorways is a black base with bright orange fading to yellow details as a contrast. The second colorway is white with [gradient overlaying accents](https://www.trendhunter.com/trends/dusk-colorway) as well informed by green and yellow. Silver details decorate the heel and the forefoot to round out the runners. Image Credit: Axel Arigato ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Gradient Accent Running Shoes:** The use of gradient overlaying accents on running shoes presents an opportunity for brands to create visually striking and unique designs. - **Retro Sportswear:** The revival of retro sportswear in the form of the Marathon HD sneaker allows brands to tap into the nostalgia trend and cater to consumers seeking vintage-inspired athletic footwear. - **Extravagant Design Language:** Incorporating extravagant design elements into running shoes offers a chance for disruptive innovation, as brands can push the boundaries of traditional athletic footwear. ### Where This Applies - **Footwear Industry:** The footwear industry can embrace the trend of gradient accent running shoes to captivate consumers with eye-catching designs. - **Sports Apparel Industry:** The sports apparel industry can benefit from the resurgence of retro sportswear by creating collections that combine both athletic functionality and nostalgic aesthetics. - **Fashion Industry:** Fashion brands can explore the use of extravagant design language in running shoes to attract fashion-forward individuals seeking unique and statement-making footwear. ## Related on Trend Hunter - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Dynamic Golden-Tinged Sneakers](https://www.trendhunter.com/trends/mafate-three2-1.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Neutral Tonal Hiking Sneakers](https://www.trendhunter.com/trends/tor-ultra-lo-1.md) - [Marathon Season-Ready Footwear](https://www.trendhunter.com/trends/marathon-majors.md) - [Spring-Ready Technical Sneakers](https://www.trendhunter.com/trends/mafate-speed-4-lite.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md)