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# Graphic Color-Blocked Fashion
The Marani AW10 Collection Features Cool Colors and Prints

By Meghan Young | Published 2010-03-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marani-aw10-collection
References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/03/he-says-she-says.html) & [marani.info](http://www.marani.info/)

A much more subdued line than the [last Hyena-inspired one](http://www.trendhunter.com/trends/the-hyena-and-other-men), the Marani AW10 collection has a more homely, domestic feel about it. I rather like it, especially because of the strange way it simultaneously seems bland and exciting.

I think what I like most about the Marani AW collection is how different it is from 'The Hyena and Other Men' line. It shows Alberto Marani as a [true chameleon in the fashion industry](https://www.trendhunter.com/trends/brucolic).

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 13% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Color-blocked Fashion:** The trend of using bold blocks of color in fashion creates opportunities for disruptive innovation in fabric dyeing and printing techniques.
- **Subdued Fashion:** The trend of designing fashion with a more subdued and homely feel opens up opportunities for disruptive innovation in creating comfortable yet stylish clothing.
- **Chameleon Fashion:** The trend of fashion designers showcasing diverse styles and switching between different aesthetics presents opportunities for disruptive innovation in creating versatile and adaptable clothing collections.

### Industries Being Reshaped

- **Fashion and Textiles:** The fashion and textiles industry can capitalize on the trend of graphic color-blocked fashion by developing new fabric manipulation and printing techniques.
- **Home Fashion:** The home fashion industry can explore the trend of subdued fashion to create comfortable and stylish home clothing options that blur the line between loungewear and fashion.
- **Fashion Design:** Fashion designers can embrace the trend of being chameleonic in their collections, exploring versatile and adaptable designs that cater to different style preferences and occasions.

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