# Superfruit Plumping Lip Oils Maracuja Juicy Plumping Lip Oils Have a Sponge-Tip Applicator By Laura McQuarrie | Published 2024-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maracuja-juicy-plumping-lip-oils References: [tartecosmetics](https://tartecosmetics.com/en_CA/maracuja-juicy-plumping-lip-oil-2963.html)  [Tarte](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask) Cosmetics' Maracuja Juicy Lip Plump has become a fan-favorite all-in-one balm, gloss, color and hydrating treatment for "no-needle plumping" and the brand dropped its Maracuja Juicy Plumping Lip Oils to deliver plumping benefits in a lip oil format. Tarte's latest launch is densely packed with trademarked Skinvigorating ingredients, including a blend of apricot, watermelon seed, plum seed and rosehip fruit oils—to name a few—plus fresh, juicy fruits like lemon, peach and berries. Maracuja oil is a standout for its richness in essential fatty acids and Vitamin C for firmer, brighter, smoother-looking lips. In all, the juicy lip oil consists of more than 90% lip-conditioning ingredients, including more than 15 oils and 10 superfruits for smoother, fuller-looking lips with a [high-shine finish](https://www.trendhunter.com/trends/dream-lip-oil). Like the plumping balms that came before, these lip oils are packaged in clickable pens—this time with a sponge-tip applicator. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 68% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Superfruit-infused Lip Products:** Innovative lip products infused with a variety of superfruits for enhanced lip care benefits and unique textures. - **Sponge-tip Applicator Packaging:** Packaging solutions incorporating sponge-tip applicators for precise and effortless application of lip oils and balms. - **No-needle Plumping Innovations:** Development of plumping formulas that offer lip-plumping benefits without the need for invasive procedures or needles. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunity for beauty brands to explore the use of superfruit ingredients in lip care products to provide unique benefits and textures. - **Packaging and Design:** Innovative packaging companies can capitalize on the demand for convenient and hygienic lip oil applicators featuring sponge-tip technology. - **Medical Aesthetics:** Potential for medical aesthetics industry to leverage non-invasive plumping solutions that mimic the effects of traditional lip fillers without needles. ## Related on Trend Hunter - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Plumping Lip Oils](https://www.trendhunter.com/trends/rinna-beauty-lip-plumping-oil.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Fruit-Infused Lip Oils](https://www.trendhunter.com/trends/juice-infused-lip-oil.md) - [Protective Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil-spf.md) - [Juicy Lip Oils](https://www.trendhunter.com/trends/colourpop-juicy-lip-oil.md) - [Plant-Powered Plumping Glosses](https://www.trendhunter.com/trends/glossy-lip-oil.md)