# Lush Beachwear Lookbooks The Mara Hoffman Swimwear 2012 Collection Stars a Queenly Nykhor By Meghan Young | Published 2012-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mara-hoffman-swimwear-2012 References: [refinery29](http://www.refinery29.com/mara-hoffman-summer-12-swimwear) & [marahoffman](http://www.marahoffman.com/) The Mara Hoffman Swimwear 2012 lookbook is darkly lush and boldly green, as though capturing the tropics in the nighttime. Inspired by all things Cuban, the collection is rife with wild prints and vibrant colors that jump out against the jungle backdrop. Shot by fashion photographer Olivia Malone, the Mara Hoffman Swimwear 2012 lookbook stars the striking Nykhor. Like some kind of tribal queen, Nykhor steals the show. Mara Hoffman says, "We were going for something rich with ceremony and sexy yin witchery, pulling references from Cuban and Caribbean environments." Spiritual and spooky, the lookbook nevertheless stays on topic, highlighting the artistic swimwear beautifully. The Mara Hoffman Swimwear 2012 lookbook is made complete thanks to a handful of stunning headdresses made out of the surrounding foliage as well as some fluorescent makeup. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Lush Beachwear:** Disruptive innovation opportunity: Developing sustainable and eco-friendly beachwear using organic materials and innovative designs. - **Wild Prints:** Disruptive innovation opportunity: Integrating augmented reality technology to create interactive and customizable swimwear designs with wild prints. - **Fluorescent Makeup:** Disruptive innovation opportunity: Creating a line of UV-responsive makeup that enhances the beachwear experience and glows under blacklight. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilizing blockchain technology for transparent and secure supply chain management in the fashion industry. - **Eco-friendly Products:** Disruptive innovation opportunity: Developing sustainable packaging solutions for eco-friendly beachwear brands to minimize waste and environmental impact. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Integrating AI-powered virtual try-on technology for online customers to test and experience different makeup looks before purchasing. ## Related on Trend Hunter - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md)