# Vivacious African-Inspired Prints The Mara Hoffman Fall 2013 Campaign Makes Hypnotic Use of Print By Vasiliki Marapas | Published 2013-10-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/mara-hoffman-fall-2013 References: [refinery29](http://www.refinery29.com/mara-hoffman) & [style](http://www.style.com/fashionshows/complete/F2013RTW-MHOFFMAN) It’s no secret that Mara Hoffman is an avid lover of prints – the Mara Hoffman Fall 2013 collection is evidence of that. Hoffman’s campaign – which was styled by Richard Ruiz and photographed by Louis Decarlo -- is an amalgamation of [tribal-inspired prints](https://www.trendhunter.com/trends/opa-collection) photographed against a corresponding background. The campaign style – which features single or two-person portraits – is meant to emulate the style of African photographers like Seydou Keita and Malik Sidibe. The end result is a vivacious campaign that will have you lusting over these stunning patterns. Hoffman’s heavily patterned collection is a breath of fresh air among the seasons onslaught of neutrals. If you need to perk up your [fall wardrobe](https://www.trendhunter.com/trends/auteur-studios-fall-2025), look no further than these African-inspired ensembles – from mini dresses to quilted bomber jackets to embroidered ponchos. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **African-inspired Prints:** Opportunity for fashion brands to incorporate vibrant African prints in their collections and cater to a growing demand for cultural diversity. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the trend of African-inspired prints to create unique and eye-catching designs. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)