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# Hand-Thrown Clay Speakers
The Mapudungún Blends Ancestral Pottery with Wireless Audio Technology

By Amy Duong | Published 2018-08-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mapudungun
References: [mapuguaquen](https://www.mapuguaquen.com/) & [kickstarter](https://www.kickstarter.com/projects/mapuguaquen/mapuguaquen-unique-handmade-clay-speakers?ref=discovery&term=mapuguaquén)

The new Mapudungún speakers are handmade from organic materials including leather, wool, wood and clay -- they fuse ancestral pottery practices with high-quality wireless audio technologies. The word Mapudungún directly translates to "the sound of the earth" in Mapuche, which is a language spoken in West-Central Argentina and South-Central Chile. The Mapudungún speakers are produced in limited quantities using traditional craft processes, natural materials and regional design aesthetics.

The speakers stand up for handmade quality, environmentally friendly efficiency, cultural identity, transparency and fair trade working conditions as well. The structure is a [spherical shape](https://www.trendhunter.com/trends/andr-terchanian) that transmits sound in two ways -- it sways away from sharp resonances within the body and makes the focusing effect of high frequencies smooth. This vessel results in a more interactive behavior that exists between sound and space. The Mapudungún is made entirely from [biodegradable materials](https://www.trendhunter.com/trends/house-of-marley-get-together) and for each speaker sold, the team plans a native tree.

Since each piece is handmade, all designs are unique with their own small differences. The Mapudungún will be available as [stereo speakers](https://www.trendhunter.com/trends/braque), a mono, or a 2.1 speaker system.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 9% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Handmade Quality:** Disruptive innovation opportunity: Create a niche market for handmade products that prioritize quality and craftsmanship.
- **Sustainable Materials:** Disruptive innovation opportunity: Develop eco-friendly products that use biodegradable materials to appeal to environmentally conscious consumers.
- **Cultural Identity:** Disruptive innovation opportunity: Incorporate traditional craftsmanship and design aesthetics into modern products to cater to consumers seeking to connect with their cultural heritage.

### Who This Affects Most

- **Audio Technology:** Disruptive innovation opportunity: Combine wireless audio technology with unique and organic materials to create innovative speaker systems that stand out in the market.
- **Craft and Artisanal Goods:** Disruptive innovation opportunity: Tap into the growing demand for handmade and artisanal products by offering unique designs and limited edition pieces.
- **Environmentally Friendly Products:** Disruptive innovation opportunity: Develop sustainable product lines that prioritize biodegradable materials and contribute to reforestation efforts.

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