# Grapefruit-Flavored Maple Water DRINKmaple Added a Citrus Flavor to Its Maple Water Drink Line By Laura McQuarrie | Published 2017-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-water-drink References: [bevnet](https://www.bevnet.com/news/2017/drinkmaple-debuts-new-flavors-2017-summer-fancy-food-show) & [drinkmaple](http://www.drinkmaple.com/shop1/) DRINKmaple recently expanded its maple water drink collection with a bold citrus flavor: Grapefruit Maple Water. Since the launch of the original DRINKmaple Organic Maple Water, the brand has experimented only with the release of [watermelon water beverages](https://www.trendhunter.com/trends/morning-recovery1). Now, it is focusing on enhancing its maple water beverage line with [unique new flavors](https://www.trendhunter.com/trends/hydration-drink-flavors). The Grapefruit Maple Water boasts just 30 calories per bottle, as well as 46 naturally occurring vitamins and minerals, which includes [electrolytes, calcium, antioxidants and prebiotics](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor). In comparison to other products, it's noted that "The hydrating beverage has more manganese than a cup of kale and half the sugar of coconut water." Due to the simple, natural ingredients that are used in the making of the drinks, the products are vegan, non-GMO and dairy-free, plus they are free from artificial ingredients. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fruit-flavored Water:** There is an opportunity to create a range of fruit-flavored waters with natural ingredients, targeting health-conscious consumers. - **Maple Water Beverages:** Expanding the flavors of maple water drinks can attract a broader customer base and increase market share. - **Low-calorie Beverages:** Developing low-calorie beverages with added nutrients and natural ingredients can meet the demand for healthier drink options. ### Industries Being Reshaped - **Beverage Manufacturing:** The beverage manufacturing industry can capitalize on the trend of creating fruit-infused waters to meet consumer demand for healthier and more refreshing options. - **Health and Wellness:** The health and wellness industry can benefit from the expansion of maple water drinks and low-calorie beverages, targeting health-conscious individuals looking for natural and nourishing alternatives. - **Organic and Vegan Products:** Organic and vegan product manufacturers can tap into the opportunity of offering grapefruit-flavored maple water and other fruit-infused waters, catering to consumers seeking plant-based and environmentally-friendly choices. ## Related on Trend Hunter - [Maple Water Hydrators](https://www.trendhunter.com/trends/maple-3.md) - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Citrusy Hydration Supplements](https://www.trendhunter.com/trends/electrolit-pink-grapefruit.md) - [Grapefruit-Flavored Adaptogen Drinks](https://www.trendhunter.com/trends/ruby-red-grapefruit.md) - [Fruit Juice Fitness Refreshments](https://www.trendhunter.com/trends/ghost-hydration-x-welchs-grape.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/the-peach-one.md) - [Refreshing Grape Juice Beverages](https://www.trendhunter.com/trends/welchs-grapeade.md) - [Tropical Pressed Fruit Refreshments](https://www.trendhunter.com/trends/crawston-press-pineapple-grapefruit.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md)