# Suctioned Elephant Advertising Maple Technologies Pen Drive Ads are High-Capacity By Amelia Roblin | Published 2011-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maple-technologies-pen-drive-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/maple_technologies_pen_drive_ship) & [percepth.in](http://www.percepth.in/) It's unbelievable how [small hard drives](https://www.trendhunter.com/trends/ultra-compact-ssd) are becoming, so much so that they they can be completely dwarfed by the USB hookups themselves. These [Maple Technologies](https://www.trendhunter.com/trends/toronto-fc) Pen Drive ads demonstrate how much data such small gadgets can actually store. Although it's impossible to quantify a cruise ship of Titanic proportions, or an enormous trunked mammal for that matter, it's safe to argue that when compared to the scale of a human being, or even a couple lines of HTML, these two ideas are absolutely huge. The argument that the Percept/H advertising agency of India wishes to make is that big computer files, documents and programs can be stored on these handy little [flash drives](https://www.trendhunter.com/trends/sandisk-crayola-usbc). Looking as though the USB sticks are sucking up the essence of these two unfortunate subjects, the Maple Technologies Pen Drive ads are quirky, but effective. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Shrinking Data Storage:** The trend of increasingly small hard drives and flash drives that can store large amounts of data. - **Ads with Visual Metaphors:** The trend of using visual metaphors in advertisements to convey the capacity or capabilities of a product. - **Quirky and Effective Advertising:** The trend of using unconventional and humorous advertising to capture attention and make an impact on viewers. ### Who This Affects Most - **Data Storage and Memory:** The industry that manufactures and sells hard drives, flash drives, and other data storage devices. - **Advertising and Marketing:** The industry that creates and implements advertising campaigns to promote products and services. - **Graphic Design and Creative Services:** The industry that offers graphic design and creative services for developing visually appealing and impactful advertisements. ## Related on Trend Hunter - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Shipping Container Storage Drives](https://www.trendhunter.com/trends/cargo-hard-drive1.md) - [Playful External Hard-Disk Designs](https://www.trendhunter.com/trends/cargo-hard-drive.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Story-Driven Souvenirs](https://www.trendhunter.com/trends/Memory-Vault.md) - [Desk-Mounted Hard Drives](https://www.trendhunter.com/trends/hard-drive-concept.md) - [Bird-Shaped USB Flash Drives](https://www.trendhunter.com/trends/pinge.md) - [Monolithic Desktop Hard Drives](https://www.trendhunter.com/trends/unidentifed-hard-disk-drive.md) - [Record-Setting Compact Storage Drives](https://www.trendhunter.com/trends/extreme-fit-usb-c.md)