# Maple Flake Sweeteners Tonewood Maple Introduces Maple Syrup as a Sweetener in Novel Forms By Laura McQuarrie | Published 2017-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-syrup-as-a-sweetener References: [tonewoodmaple](https://www.tonewoodmaple.com/collections/all/products/maple-flakes-maple-sugar-flakes-vermont-vt) Tonewood Maple is a brand that is out to show consumers that maple syrup as a sweetener does not just have to come in the form of liquid syrup from a bottle. Tonewood Maple offers [maple syrup sweeteners](https://www.trendhunter.com/trends/finishing-sugars) in the form of wafers, granulated sugars and cubes that can be shaved to reach one's desired level of flavor. One of its most interesting products are its Maple Flakes, which boast a crunchy texture and the unmistakable taste of 100% pure maple sugar. While maple sugar is most often thought of as a topping for [pancakes and waffles](https://www.trendhunter.com/trends/maple-city-waffle), Tonewood Maple suggests that consumers branch out into trying these Maple Flakes as a [natural sweetener](https://www.trendhunter.com/trends/butter-with-brown-sugar-maple-syrup) for everything from salads and poultry to sweet potatoes and desserts. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Novel Sweetener Forms:** Opportunity for companies to innovate and create new forms of sweeteners using natural ingredients like maple syrup. - **Alternative Sweetener Options:** Increasing demand for alternative sweeteners presents an opportunity for companies to offer unique, natural options like maple syrup sweeteners. - **Expanding Culinary Applications:** As consumers look for new ways to flavor their dishes, there is an opportunity for companies to explore the use of maple syrup sweeteners in a wide range of recipes and cuisines. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can explore the development and marketing of innovative sweetener products using maple syrup. - **Health and Wellness:** The health and wellness industry can promote maple syrup sweeteners as a natural, healthier alternative to traditional refined sugars. - **Culinary and Gourmet:** Developing unique recipes and culinary creations using maple syrup sweeteners can be a disruptive innovation opportunity in the culinary and gourmet industry. ## Related on Trend Hunter - [Naturally Sweetened Oat Products](https://www.trendhunter.com/trends/oatbox.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md) - [Buttery Maple Syrup Spreads](https://www.trendhunter.com/trends/maple-butter-spread.md) - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Accessible International Maple Syrups](https://www.trendhunter.com/trends/organic-maple-syrups.md) - [Nutty Maple-Infused Granolas](https://www.trendhunter.com/trends/maple-pecan-granola.md) - [Artisan Maple Teas](https://www.trendhunter.com/trends/camellia-sinensis-1.md) - [Fortified Maple-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-raisin-bran-maple-flavor.md)