# Sugar-Free Maple Sweeteners Pyure's Organic Sugar Free Maple Flavored Syrup is Made with Stevia By Laura McQuarrie | Published 2017-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-sweetener References: [prnewswire](http://www.prnewswire.com/news-releases/pyure-brands-to-unveil-its-newest-innovations-to-its-line-of-sugar-free-products-at-natural-products-expo-west-booth--5705-300420161.html) & [pyuresweet](http://www.pyuresweet.com/retail-products/) Maple syrup is sometimes used as an [all-natural sweetener](https://www.trendhunter.com/trends/soulsweet), but Pyure is introducing its [Organic Sugar Free Maple Flavored Syrup](https://www.trendhunter.com/trends/sugar-free-coconut) as a new kind of alternative maple sweetener. The organic liquid sweetener is made with a base of stevia and provides a sugar-free hint of sweetness that's free from calories and GMO ingredients. As such, the brand boasts, it "has perfected a process that isolates only the sweetest part of the stevia plant, producing superior taste without any lingering bitterness or licorice-like flavors found in other sugar substitutes." As well as appealing to health-conscious consumers who are interested in [substitutes for refined sugar](https://www.trendhunter.com/trends/sweet-freedom-glp-1), this new product launched at Natural Foods Expo West will entice diabetic consumers. To introduce its new maple sweetener product to the masses, at California trade show, the company is hosting tasting sessions with coffee and pancakes from the morning to the early afternoon. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Alternative Maple Sweeteners:** Opportunity for companies to develop and market sugar-free maple syrup alternatives that cater to health-conscious consumers. - **Stevia-based Sweeteners:** Disruptive innovation opportunity to create sweeteners made from the sweetest part of the stevia plant, providing a superior taste without bitterness or licorice-like flavors. - **Diabetic-friendly Sweeteners:** Potential for creating and marketing sugar-free sweeteners specifically targeted towards diabetic consumers seeking alternatives to refined sugar. ### Who This Affects Most - **Food and Beverage Industry:** Opportunity for food and beverage companies to develop and launch sugar-free maple syrup products that appeal to health-conscious and diabetic consumers. - **Natural Foods Industry:** Disruptive innovation opportunity for natural food companies to introduce stevia-based alternatives to traditional maple syrup, attracting consumers looking for healthier, all-natural sweeteners. - **Diabetic Product Industry:** Potential for diabetic product manufacturers to create and market sugar-free maple sweeteners that meet the specific needs of diabetic consumers. ## Related on Trend Hunter - [Buttery Maple Syrup Spreads](https://www.trendhunter.com/trends/maple-butter-spread.md) - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md) - [Maple Water Hydrators](https://www.trendhunter.com/trends/maple-3.md)