# Sweet Potato Souffles HoneyBaked’s 2024 Holiday Menu Includes a Maple Sweet Potato Souffle By Katherine Pendrill | Published 2024-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-sweet-potato-souffle References: [franchising](https://www.franchising.com/news/20241205_master_the_art_of_holiday_hosting_with_honeybakeds_2024_holiday_menu.html) & [honeybaked](https://www.honeybaked.com/products/sweet-potato-souffle-mac-and-cheese?srsltid=AfmBOoptdukrQUY7IrVg3hAhAUuTfZ3iS6kpF-NVOxGQqwhnKr77wip3)  The [HoneyBaked Ham Company](https://www.trendhunter.com/trends/honeybaked-bbq-baby-back-ribs) is looking to help you master the art of hosting this holiday season with a new holiday menu that includes show-stopping dishes like Maple Sweet Potato Souffle and Tuscan Broccoli. According to a new study commissioned by HoneyBaked, 73% of consumers said ham will be the centerpiece of their holiday dinner table. With that in mind, HoneyBaked has put together a delicious holiday meal that pairs the brand's delicious hams and turkey breasts with gourmet sides like Maple Sweet Potato Souffle, Double Cheddar Macaroni & Cheese, Green Bean Casserole, and Tuscan Broccoli. As Tripp McLaughlin, CMO of [The Honey Baked Ham Company](https://www.trendhunter.com/trends/honeybaked-prime-rib), explains, "Food plays a central role in holiday celebrations and traditions, and our signature ham, with its sweet and crunchy glaze, creates a memorable experience for everyone.” Image Credit: The Honey Baked Ham Company ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 16% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Holiday Sides:** The rising popularity of high-end side dishes like Maple Sweet Potato Souffle showcases consumers' desire for luxurious and memorable holiday meals. - **Traditional with A Twist:** HoneyBaked's innovative take on traditional staples, such as their unique side dish offerings, reflects a trend of blending classic flavors with contemporary culinary techniques. - **Pre-prepared Holiday Meals:** The demand for convenient yet gourmet pre-prepared holiday meals highlights an opportunity for brands to offer premium, ready-to-eat festive dining options. ### Industries Being Reshaped - **Prepared Food Industry:** Prepared holiday meals are gaining traction, appealing to consumers looking for hassle-free yet sumptuous dining experiences. - **Gourmet Food Retail:** Retailers focusing on gourmet food items have the advantage of catering to the growing segment of consumers seeking premium, festive dishes. - **Food Delivery Services:** Innovative and convenient food delivery services can capitalize on the surge in demand for high-quality, celebratory meal options during the holiday season. ## Related on Trend Hunter - [Festive Holiday Meal Menus](https://www.trendhunter.com/trends/the-honey-baked-ham-company.md) - [Ham-Inspired Seasonal Easter Menus](https://www.trendhunter.com/trends/honey-baked-ham-company.md) - [Seasonal Easter Meal Menus](https://www.trendhunter.com/trends/easter-menu.md) - [Seasonal Sweet Potato Biscuits](https://www.trendhunter.com/trends/sweet-potato-biscuit.md) - [Savory-Sweet Potato Sides](https://www.trendhunter.com/trends/vanilla-bean-whipped-sweet-potatoes.md) - [Sweet Potato Ice Creams](https://www.trendhunter.com/trends/sweet-potato-marshmallow-brulee.md) - [Dedicated Hashbrown Casserole Menus](https://www.trendhunter.com/trends/hashbrown-casserole.md) - [Savory Ready-to-Bake Biscuits](https://www.trendhunter.com/trends/ham-cheddar-biscuits.md) - [No-Stress Holiday Meals](https://www.trendhunter.com/trends/blue-apron-3.md)