# Maple Sugar Substitutes Health Conscious Individuals Can Use a Sweetener That Mimics Table Sugar By Meghan Young | Published 2015-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-sugar References: [ninutik](http://www.ninutik.com/store/home2.php) & [ilovemaple](http://ilovemaple.ca/products/maple-sugar) The reason many people still use common white sugar is the fact that most don't often venture away from what they're used to; yet maple sugar is a great alternative because it mimics table sugar, icing sugar or superfine sugar in ways that other substitutes can't. Although the flavor of maple sugar is decidedly different, its texture is very similar, allowing people to use it in recipes that call for sugar or brown sugar. Of course, this particular alternative will also appeal to those that are health conscious. Ninutik writes, "Granulated [Maple Sugar](https://www.trendhunter.com/trends/maple-3) is a healthy substitute for refined sugar because it contains three essential minerals: calcium, potassium and magnesium." With this in mind, maple sugar is an obvious choice for making drinks and meals sweeter without sacrificing too much in the health department. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Maple Sugar Substitutes:** Explore the growing trend of using maple sugar as a healthier alternative to common white sugar. - **Health-conscious Sweeteners:** Discover the trend of health-conscious individuals seeking sweeteners that provide essential minerals like calcium, potassium, and magnesium. - **Texture-focused Sugar Alternatives:** Find opportunities in the trend of using maple sugar, which mimics the texture of table sugar and brown sugar in recipes. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend by offering products and recipes that incorporate maple sugar as a substitute for common sugar. - **Health and Wellness Industry:** The health and wellness industry can leverage the trend by promoting maple sugar as a healthier sweetener option due to its essential mineral content. - **Alternative Sweeteners Market:** The alternative sweeteners market has an opportunity to develop and market maple sugar as a texture-focused sugar alternative for various culinary applications. ## Related on Trend Hunter - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Diabetic Sugar Substitues](https://www.trendhunter.com/trends/biofect-innovations1.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md)