# Pancake-Flavored Ice Creams Jeni’s Just Debuted Maple Soaked Pancakes Ice Cream By Katherine Pendrill | Published 2022-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream References: [chewboom](https://www.chewboom.com/2022/01/30/jenis-introduces-new-maple-soaked-pancakes-ice-cream/) & [jenis](https://jenis.com/ice-cream-for-breakfast/)  Breakfast and dessert are about to collide in a delicious way because [Jeni's](https://www.trendhunter.com/trends/ice-cream-for-breakfast) just launched new Maple Soaked Pancakes Ice Cream. Jeni’s Splendid Ice [Creams](https://www.trendhunter.com/trends/hot-toddy-sorbet) is currently on a mission to break a world record for the most people eating ice cream for breakfast. As part of this challenge, the brand has rolled out its newest [breakfast-themed flavor](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream): Maple Soaked Pancakes Ice Cream. The new flavor is described as a " swirl of mouthwatering, salted butter and Vermont maple syrup ice creams with fluffy pancake bites.” The new Maple Soaked Pancakes flavor is available by the pint in Jeni’s shops, at jenis.com, and in select retailers nationwide starting this week. You can also get it by the scoop in Jeni’s shops starting January 31, 2022. As for the world record challenge, Ice Cream for Breakfast Day will take place on Saturday, February 5, 2022, and anyone interested in participating is encouraged to share a picture of themselves enjoying ice cream for breakfast with the hashtag #IceCreamIsBreakfast between 9 a.m. and noon. Image Credit: Jeni's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 75% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast-inspired Foods:** There is a trend towards creating breakfast-themed flavors in the dessert category, and companies can take advantage of this trend by innovating with unique flavor combinations in their products. - **Interactive Marketing Campaigns:** The Ice Cream for Breakfast Day challenge is an example of an interactive marketing campaign that encourages consumer engagement and can increase brand awareness and loyalty. - **Online Retailing:** The availability of the Maple Soaked Pancakes flavor on Jeni's website and select retailers nationwide shows the growing trend towards online retailing and the potential for reaching a wider customer base through e-commerce channels. ### Sectors Adopting This - **Ice Cream and Frozen Desserts:** There is an opportunity for ice cream and frozen dessert companies to create more breakfast-themed flavors and differentiate their products in a crowded marketplace. - **Food and Beverage Marketing:** Interactive marketing campaigns such as Ice Cream for Breakfast Day can be adapted to various food and beverage industries to increase consumer engagement including experiential activations in grocery stores or pop-ups that showcase new products. - **E-commerce:** The rise of online retailing and e-commerce has created new opportunities for food and beverage companies to expand their customer base, access new markets, and innovate with digital marketing campaigns that stimulate consumer engagement. ## Related on Trend Hunter - [Ice Cream Breakfast Campaigns](https://www.trendhunter.com/trends/ice-cream-for-breakfast.md) - [Breakfast-Flavored Ice Creams](https://www.trendhunter.com/trends/breakfast-in-bed-ice-cream.md) - [French Toast Ice Creams](https://www.trendhunter.com/trends/jenis-breakfast-day-collection.md) - [Breakfast-Inspired Ice Creams](https://www.trendhunter.com/trends/breakfast-ice-cream.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Brunch-Flavored Ice Creams](https://www.trendhunter.com/trends/baskin-robbins-1.md) - [Cake-Inspired Pancake Stacks](https://www.trendhunter.com/trends/boston-cream-pie-pancakes.md) - [Toaster Pastry Ice Creams](https://www.trendhunter.com/trends/frosted-brown-sugar-cinnamon.md) - [Meaty Maple Diner Pancakes](https://www.trendhunter.com/trends/maple-bacon-pancakes.md)