# Enhanced Pumpkin-Flavored Coffees Maple Pumpkin Super Coffee is a Better-For-You Latte Alternative By Niko Pajkovic | Published 2021-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-pumpkin-super-coffee References: [bevindustry](https://www.bevindustry.com/articles/94558-super-coffee-champions-health-kicks-out-sugar) & [drinksupercoffee](https://drinksupercoffee.com/)  Better-for-you coffee brand [Super Coffee](https://www.trendhunter.com/trends/kitu-life-super-coffee) has announced the launch of its fall lineup, which consists of three new products: [Maple Pumpkin Super Coffee](https://www.trendhunter.com/trends/maple-bourbon-latte), Super Pods, and vegan Super Creamer. Super Coffee's main product line is its 12-ounce ready-to-drink canned Super Coffees, made with added vitamins, proteins, L-theanine, medium-chain triglycerides (MCT) oil, and zero-calorie monk fruit sweetener. According to the company, this combination provides a healthy and sustained energy boost, without the typical crash associated with traditional coffee. Continuing to carve out a niche space within the coffee category, Super Coffee's Founder, Jordan DeCicco, believed it was necessary to explore maple and pumpkin-based flavorings. “[Pumpkin Spice Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee) are the talk of the town for coffee drinkers from August to October, and we are the only brand offering a healthy, delicious, and affordable version of this infamous drink in various formats," said Decicco in a recent interview. Image Credit: Super Coffee ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Pumpkin-flavored Beverages:** Opportunity for coffee and beverage companies to explore healthier versions of traditional fall flavors with added vitamins and minerals. - **Alternative Coffee Products:** Opportunity for companies to innovate the coffee category with premium, better-for-you options. - **Vegan Coffee Creamers:** Opportunity for plant-based companies to expand their product offerings into the coffee space with vegan creamers. ### Sectors Adopting This - **Coffee:** Traditional coffee brands can capitalize on the fall flavor trend by exploring healthier and more sustainable options. - **Beverage:** Beverage industry companies can look to tap into the growing demand for more functional and better-for-you beverages. - **Plant-based:** Vegan and plant-based companies can expand into the coffee and beverage industry markets with vegan creamer options. ## Related on Trend Hunter - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Pumpkin Spice Beverage Lines](https://www.trendhunter.com/trends/pumpkin-spice-beverage1.md) - [Refined Fall Cafe Drinks](https://www.trendhunter.com/trends/maple-spice-everything-nice-badass.md) - [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md) - [Pumpkin Spice Plant-Based Creamers](https://www.trendhunter.com/trends/pumpkin-spice-plantbased-creamer.md) - [Seasonal Fair Trade Brews](https://www.trendhunter.com/trends/death-wish-coffee-1.md) - [Autumnal At-Home Cafe Products](https://www.trendhunter.com/trends/fall-coffee-products.md) - [Seasonal Protein-Packed Coffees](https://www.trendhunter.com/trends/chike-pumpkin-spice-protein-iced-coffee.md) - [Plant-Based Pumpkin Creamers](https://www.trendhunter.com/trends/nutpods-1.md)