# Maple Oat Beverages Trader Joe's Non-Dairy Maple Oat Beverage Adds a Fall Twist to Food & Drinks By Laura McQuarrie | Published 2020-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-oat-beverage References: [traderjoes](https://www.traderjoes.com/digin/post/nondairy-maple-oat-beverage) Oat milk has become so popular that it's now being offered at most major coffee chains as a non-dairy alternative and [Trader Joe's](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla) is introducing a fall-inspired twist on the alternative milk beverage with its new Non-Dairy Maple Oat Beverage. While consumers are familiar with being able to purchase oat milk in basic varieties like plain, vanilla and chocolate, this maple-flavored variety enhances the creaminess of [oat milk with rich maple flavors](https://www.trendhunter.com/trends/oatmilk-creamer). Like any oat-based beverage, this one has the potential to be added to a variety of food and drinks. Trader Joe's recommends that it can be splashed into its Ginger Turmeric Granola or added to coffee to create an instant [fall-themed latte](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte). The maple-flavored oat beverage can also be added to smoothies and cereal. Image Credit: Trader Joe’s ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Maple-flavored Beverages:** The increasing popularity of flavored oat milk beverages presents an opportunity for companies to innovate and offer unique taste experiences for consumers. - **Non-dairy Alternatives:** As more consumers seek non-dairy options, there is room for companies to create and promote alternative milk products that cater to a wide range of dietary needs and preferences. - **Fall-inspired Beverages:** Capitalizing on seasonal trends, companies can create limited edition fall-inspired beverages to cater to the changing consumer tastes during the autumn months. ### Where This Applies - **Food and Beverage:** Companies can innovate on traditional dairy products by offering non-dairy, plant-based alternatives to cater to consumers with dietary restrictions and changing preferences. - **Coffee Shops:** With the rise of non-dairy milk alternatives, coffee shops have the opportunity to expand their offerings and create unique beverages that cater to a wider range of tastes and preferences. - **Retail:** As consumers become more health-conscious and seek alternative options, the retail industry can offer a wider variety of non-dairy products including beverages, snacks, and other food items. ## Related on Trend Hunter - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md) - [Maple Walnut Milks](https://www.trendhunter.com/trends/maple-walnut-barista-edition.md) - [Gingerbread non-dairy creamers](https://www.trendhunter.com/trends/gingerbread-nondairy-oat-creamer.md) - [Chilled Gingerbread Lattes](https://www.trendhunter.com/trends/cold-brew-gingerbread-oat-latte.md) - [Steaming-Friendly Autumnal Oat Milks](https://www.trendhunter.com/trends/pumpkin-spice-oat-barista.md) - [Maple-Spiced Nut Mixes](https://www.trendhunter.com/trends/maple-spiced-nut-mix.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md)