# Hybrid Meat Products Maple Leaf 50/50 is Made of Half Premium Meat, Half Plant-Based Protein By Laura McQuarrie | Published 2020-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-leaf-50-50 References: [newswire](https://www.newswire.ca/news-releases/grill-with-goodness-maple-leaf-foods-launches-maple-leaf-50-50-tm-a-range-of-products-made-with-half-premium-meat-half-plant-based-protein-and-natural-ingredients-898407024.html) & [mapleleaf](http://www.mapleleaf.ca/maple-leaf-50-50/) Maple Leaf 50/50 is a new fusion of meat and plant-based protein that helps to offer [flexitarians the best of both worlds](https://www.trendhunter.com/trends/vegetarian-frozen-entrees) in a single bite. While there's now plenty of room for consumers to choose either meat products or plant-based alternatives, this new choice offers a simple way for meat eaters to enjoy a split of 50% premium meat and 50% plant-based and natural ingredients. The Maple Leaf 50/50 products are being introduced in the form of a burger, dinner sausages, breakfast sausages and grounds, all of which have the potential to help people reduce their meat consumption and make more sustainable choices. Notably, the products boast a new [Carbon Zero](https://www.trendhunter.com/trends/taha-protein) logo to reflect [Maple Leaf Foods](https://www.trendhunter.com/trends/maple-leaf-mighty-protein) as the world's first major carbon-neutral food company. Image Credit: Maple Leaf ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Meat Products:** Maple Leaf 50/50 is an innovative fusion of meat and plant-based protein that could attract flexitarian consumers. - **Sustainable Food Alternatives:** The Carbon Zero logo on Maple Leaf 50/50 products is a disruptive innovation opportunity in the sustainable food industry. - **Flexitarian Diet:** Maple Leaf 50/50 offers an opportunity to capitalize on the growing trend of flexitarian diets that strive for balance between meat and plant-based foods. ### Where This Applies - **Food Industry:** Maple Leaf 50/50 is a disruptive innovation in the food industry that could change the way people consume and think about meat. - **Sustainability Industry:** Maple Leaf Foods as the world's first major carbon-neutral food company has the potential to disrupt the sustainability industry. - **Health and Wellness Industry:** Maple Leaf 50/50 offers an opportunity for health and wellness companies to expand their offerings and tap into the growing trend of plant-based eating. ## Related on Trend Hunter - [Blended Meat Brands](https://www.trendhunter.com/trends/phils-finest.md) - [Blended Meat Brands](https://www.trendhunter.com/trends/pauls-table.md) - [Mushroom-Derived Hybrid Meats](https://www.trendhunter.com/trends/mush-foods.md) - [Customizable Mycelium Mixes](https://www.trendhunter.com/trends/50cut.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Lean Protein Sticks](https://www.trendhunter.com/trends/maple-leaf-mighty-protein.md) - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Versatile Meat Alternatives](https://www.trendhunter.com/trends/better-balance-meat-alternatives.md)