# Maple-Glazed Cookies Crumbl Launched a New Maple Glaze Cookie for its Weekly-Rotating Menu By Colin Smith | Published 2022-07-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/maple-glaze-cookie References: [brandeating](https://www.brandeating.com/2022/07/crumbl-bakes-new-maple-glaze-cookie-and-more-through-july-23-2022.html) & [crumblcookies](https://crumblcookies.com/?maple)  '[Crumbl](https://www.trendhunter.com/trends/maple-oatmeal-cookie),' the cookie bakery most known for its menu that rotates each week fully, announced a new addition to its recipe collection, the 'Maple Glaze Cookie.' This is a crunchy cookie made with rich brown sugar baked into a satisfying cookie texture. The cookie is topped with a [maple cream cheese glaze](https://www.trendhunter.com/trends/cherry-cheesecake) in a repeating line pattern, which gives the cookie its name. This cookie is one of Crumbl's 'Served Warm' varieties, meaning it is best consumed fresh at the bakery or once reheated at home. This new maple-flavored cookie will be available beginning July 17th through July 23rd, 2022. However, the cookie may rotate back into future weekly menus, as it will join the bakery's expansive library of cookies. The other six cookies on this week's Crumbl menu are previously-released recipes that have been revived for one week. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 96% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Flavored Cookies:** Opportunity for bakeries to experiment with unique, seasonal, and locally-sourced flavors for their weekly rotating menus. - **Served Warm Varieties:** Opportunity for bakeries and food service industries to offer customers heat-and-eat options to enjoy fresh products without much effort. - **Menu Rotations:** Opportunity for restaurants and bakeries to create a sense of novelty and exclusivity by frequently introducing new items and bringing back popular dishes that customers may miss. ### Where This Applies - **Bakery:** Bakeries have an opportunity to attract customers with unique and constantly refreshed offerings on their weekly rotating menu. - **Food Service:** Food service industries can benefit from offering served warm varieties of products, saving time on preparation and delivering fresh and satisfying options to customers. - **Hospitality:** Restaurants, cafes, and bakeries can create a unique and memorable customer experience by rotating their menus frequently, experimenting with flavors, and offering exclusive seasonal or themed items. ## Related on Trend Hunter - [Streusel-Topped Oatmeal Cookies](https://www.trendhunter.com/trends/maple-oatmeal-cookie.md) - [Sweet Maple Bacon Cookies](https://www.trendhunter.com/trends/maple-bacon-cookie.md) - [Cinnamon Roll Sugar Cookies](https://www.trendhunter.com/trends/maple-cinnamon-roll-cookie.md) - [Warm Maple Cinnamon Squares](https://www.trendhunter.com/trends/maple-cinnamon-square.md) - [Canadiana Sandwich Cookies](https://www.trendhunter.com/trends/maple-cream-sandwich-cookies.md) - [Cheesecake-Inspired Cookies](https://www.trendhunter.com/trends/new-york-cheesecake-cookie.md) - [Triple Berry-Packed Cookies](https://www.trendhunter.com/trends/triple-berry-cobbler.md) - [Baked Cake-Cookie Hybrids](https://www.trendhunter.com/trends/cake-batter-blondie.md) - [Limited-Time Caramel Cookies](https://www.trendhunter.com/trends/caramel-cake-cookie.md)