# Waffle-Flavored Potato Fries Simplot Maple City Waffle Line Reimagines a Classic Dish By Katherine Pendrill | Published 2024-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maple-city-waffle References: [preparedfoods](https://www.preparedfoods.com/articles/129912-simplot-food-group-translates-trends-to-tastes-with-waffle-flavored-potatoes) & [simplotfoods](https://www.simplotfoods.com/foodservice-brands/maple-city)  Simplot Food Group has taken two classic comfort foods and transformed them into a delicious new hybrid with the launch of its Maple City Waffle line. Described as the “world’s first waffle-flavored potatoes," the new Maple City Waffle lineup is a groundbreaking innovation. In total, there are two waffle-flavored potato fries to choose from: the Waffle Flavored Waffle Fries and the Waffle Flavored Waffle Bites. The former are more classic waffle-flavored crispy [waffle fries](https://www.trendhunter.com/trends/sauced-loaded-waffle-fries) made with real maple syrup, while the Waffle Bites are more fluffy waffle-flavored fries. As the brand explains, the new Maple City Waffle products allow brands to serve [chicken and waffles](https://www.trendhunter.com/trends/chicken-waffles) to customers on the go – all they need to do is supply the chicken. As Michael Zeller, Simplot’s Senior Corporate Executive Chef, R&D, explains, "This new brand addresses three big trends: [late-night snacking](https://www.trendhunter.com/trends/fry-bags), extravagant breakfasts, and one-handed meals." Image Credit: Simplot Food Group ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 44% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Late-night Snacking:** The desire for convenient yet indulgent snacks during late hours drives innovators to combine familiar comfort foods into unique snacks. - **Extravagant Breakfasts:** The growing popularity of indulgent breakfast options opens avenues for hybrid products that elevate traditional breakfast fare. - **One-handed Meals:** Interest in portable, easy-to-eat meals prompts the development of innovative foods that cater to busy lifestyles and on-the-go consumption. ### Industries Being Reshaped - **Food and Beverage:** The creation of waffle-flavored potato fries exemplifies how traditional food products can be reinvented to tap into new flavor experiences and culinary innovation. - **Quick-service Restaurants:** Fast-food establishments can leverage hybrid food items to offer unique and appealing menu choices that attract a diverse customer base. - **Frozen Food:** The frozen food market benefits from novel products that combine convenience with gourmet quality, catering to consumer demand for quick yet satisfying meals. ## Related on Trend Hunter - [Waffle Batter-Coated Fries](https://www.trendhunter.com/trends/chicken-waffle-fries.md) - [QSR Chicken Brand Snacks](https://www.trendhunter.com/trends/waffle-potato-chips.md) - [Zesty Pickle-Infused Waffles](https://www.trendhunter.com/trends/pickle-waffles.md) - [Crispy Cheesy Waffles](https://www.trendhunter.com/trends/cheesy-waffle.md) - [Sweet Breakfast-Inspired Chips](https://www.trendhunter.com/trends/ihop-4.md) - [Unconventional Ice Cream Flavors](https://www.trendhunter.com/trends/unconventional-ice-cream.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Grab-and-Go Waffle Sandwiches](https://www.trendhunter.com/trends/spicy-chicken-wafflewich.md) - [Seasoned Waffle Cut Fries](https://www.trendhunter.com/trends/seasoned-waffle-cut-fries.md)