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# Sustainable Eraser Packaging
Maped Erasers Receive Transparent Paper Packaging Using Cristal Paper

By Kanesa D | Published 2023-08-01 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/maped
References: [packaginginsights](https://www.packaginginsights.com/news/maped-erasers-receive-transparent-paper-packaging-through-local-cooperation.html) & [ahlstrom](https://www.ahlstrom.com/Media/releases/press-releases2/2023/ahlstroms-cristal-transparent-paper-transforms-mapeds-eraser-packaging-to-a-more-sustainable-alternative/)

![Sustainable Eraser Packaging](https://cdn.trendhunterstatic.com/thumbs/511/maped.jpeg)

Maped, the renowned stationery brand, is joining forces with Ahlstrom and Adapa to revolutionize eraser packaging with a [sustainable and innovative solution](https://www.trendhunter.com/trends/sappi-paper-packaging). The three companies have developed a [transparent flow pack for erasers](https://www.trendhunter.com/trends/kite-packaging-invisipen), utilizing Ahlstrom's Cristal base paper.

Cristal is a flexible paper that offers different levels of transparency, serving as an eco-friendly alternative to traditional plastic films for all-paper packaging. This unique paper is manufactured from natural cellulose fibers, making it a sustainable choice while still offering the same functionality and durability as conventional plastic packaging.

"By offering a transparent paper alternative, we empower companies and consumers to find fiber-based alternatives for traditional plastic or film substrates without sacrificing functionality or aesthetics," said Guillaume Lavoue, product manager at Ahlstrom.

Image Credit: Maped, Ahlstrom, Adapa

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 47% | Activity: 58% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Transparent Paper Packaging:** Transparent paper packaging is revolutionizing eraser packaging by providing a sustainable alternative to traditional plastic films.
- **Eco-friendly Stationery Packaging:** Eco-friendly stationery packaging is becoming more popular as companies seek sustainable alternatives to conventional plastic packaging.
- **Cellulose Fiber Packaging:** Cellulose fiber packaging is a disruptive innovation that offers the same functionality and durability as conventional plastic packaging while being more sustainable.

### Who This Affects Most

- **Stationery:** The stationery industry can benefit from transparent paper packaging as it offers a more sustainable solution for eraser packaging.
- **Packaging:** The packaging industry can explore the use of eco-friendly materials like transparent paper for a more sustainable and innovative approach to packaging.
- **Sustainability:** The sustainability industry can incorporate cellulose fiber packaging as a disruptive innovation to reduce the use of traditional plastic packaging.

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