# Cartographic Hand Bags Map Totes are a Fashionable Alternative to Google Maps By Michael Hines | Published 2010-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/map-totes References: [kitsunenoir](http://kitsunenoir.com/2010/06/07/maptote/) & [maptote](http://www.maptote.com/) Map Totes are perfect for people who have trouble with directions. These [tote bags](https://www.trendhunter.com/trends/canvas-tote-bag) from Rachel Rheingold and Michael Berick offer an eco-friendly way to carry around your necessities without getting lost in the process. Rheingold and Berick's Map Totes don’t feature *exact* replicas of maps, but they are still a [fun fashion statement](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote). They cover the cities of Tokyo, Los Angeles, Paris and the east coast of the United States. Click the reference links to check out the Map Totes and start exploring! ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Geo-fashion:** Opportunity for fashion companies to incorporate geographical maps and locations into clothing and accessories for a fun and eco-friendly statement. - **Navigation Accessories:** Opportunity for companies to create fashionable tote bags or other accessories with built-in navigation technology to assist with directions. - **Customized Maps:** Opportunity for companies to create personalized maps for consumers to incorporate into fashion accessories or home decor. ### Who This Affects Most - **Fashion:** Fashion companies can explore incorporating cartographic designs and locations into clothing and accessories for a unique and eco-friendly statement. - **Technology:** Companies can explore the possibility of integrating navigation technology into fashion accessories or developing apps to assist with navigation. - **Home Decor:** Companies can create personalized maps for consumers to incorporate into home decor such as wall art or throw pillows. ## Related on Trend Hunter - [Urban Geometric Totes](https://www.trendhunter.com/trends/bao-bao-issey-miyake-1.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Cartoon-Inspired Iconic Totes](https://www.trendhunter.com/trends/canvas-tote-bag.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md)