# Personalized Neighborhood Mats The 'I Am Here' Map Familiarizes Kids with Their Surroundings By Laura McQuarrie | Published 2014-09-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/map-for-kids References: [etsy](https://www.etsy.com/ca/listing/61181297/i-am-here-your-neighborhood-custom-play) & [etsy](https://www.etsy.com/ca/shop/boardstiff) The 'boardstiff' shop on [Etsy](https://www.trendhunter.com/trends/dreamachineworks) sells a unique [map for kids](https://www.trendhunter.com/trends/guess-where-you-are-game) called 'I am Here,' which helps kids learn where they live, as well as the names of streets and other important spots nearby. Each play mat is custom made, so that the road map is a reflection of what's really outside their home. The mat is made from vinyl, so that it is easy to clean up those inevitable spills and roll it up when it's not in use. There are three different I am Here map sizes available, and to create the vinyl map, the shop only requires that you provide an address, so that a drawing can be created for printing. For an extra level of customization, the Etsy shop also sells a variety of [vinyl stickers](https://www.trendhunter.com/trends/pawprint-door-mat), so that additional trees, houses and markers can be added and removed at will. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Personalized Play Mats:** Creating custom play mats for kids with maps of their neighborhoods is a unique trend that helps them learn about their surroundings. - **Vinyl Printing Technology:** The use of vinyl printing technology in creating these play mats makes it durable and easy to clean. - **Interactive Learning Tools:** Creating interactive learning tools for kids is a popular trend in education, and personalized play mats are a great example of this. ### Industries Being Reshaped - **Personalized Products:** The personalized play mats trend presents an opportunity for companies in the personalized products industry to expand into children's products. - **Toy and Game Industry:** The personalized play mats trend presents an opportunity for toy and game companies to create interactive educational games and toys for children. - **Education Industry:** The trend of creating interactive educational tools, like personalized play mats, presents an opportunity for the education industry to incorporate STEM learning in early childhood. ## Related on Trend Hunter - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [Customizable Kids Wall Art](https://www.trendhunter.com/trends/doodleface.md) - [Map-Inspired Fleece Blankets](https://www.trendhunter.com/trends/xplorer-maps.md) - [Personalized Map Markers](https://www.trendhunter.com/trends/minimap-radar.md) - [Photo-Sharing Memory Maps](https://www.trendhunter.com/trends/memorymaps.md) - [Nature Identification Toys](https://www.trendhunter.com/trends/lets-explore-seek-find-bingo-play-set.md) - [Children Storytelling Toys](https://www.trendhunter.com/trends/world-traveler-pretend-play.md) - [Sustainable Sensorial Play Pads](https://www.trendhunter.com/trends/stokke-playpad.md) - [City Navigation Tools](https://www.trendhunter.com/trends/open-path.md)