# Mexican Holiday-Branded Sodas PepsiCo’s Manzanita Sol Features New Día De Los Muertos Packaging By Katherine Pendrill | Published 2022-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manzanita-sol References: [chewboom](https://www.chewboom.com/2022/10/08/pepsicos-manzanita-sol-launches-dia-de-los-muertos-packaging-in-celebration-of-dia-de-los-muertos/)  [PepsiCo's](https://www.trendhunter.com/trends/share-more-joy) iconic apple-flavored soda Manzanita Sol is getting a Día de Los Muertos just ahead of the annual Mexican holiday. In Mexico, Día de Muertos (or Day of the Dead) is a joyful celebration that involves family and friends gathering together to pay respects to loved ones who have died. To mark this holiday, Manzanita Sol is getting some limited-edition packaging designed by Mexican artist Totoi Semerena. The new packaging will be featured across Manzanita Sol, [Pepsi Real Sugar](https://www.trendhunter.com/trends/aluminum-bottles), and Crush [sodas](https://www.trendhunter.com/trends/slice-soda-dirty-soda) with a unique design on each. These designs capture the vibrancy of the day with bright colors and traditional iconography. To celebrate the holiday rebrand, Manzanita Sol is giving away $100 gift cards to fans in five major cities who seek out and share photos of the limited-edition cans or bottles Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 78% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Packaging:** Creating limited-edition holiday-themed packaging can generate interest and excitement among consumers. - **Cultural Celebration:** Incorporating cultural celebrations into products, and marketing campaigns can resonate with consumers and increase brand loyalty. - **Brand Awareness Through Contests:** Creating contests and giveaways can increase brand awareness and give consumers an incentive to engage with a product or brand. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on cultural celebrations by introducing limited-edition holiday-themed drinks and packaging to attract new customers and increase brand loyalty. - **Marketing Industry:** The marketing industry could assist companies in creating culturally relevant campaigns and help them connect with consumers on a deeper level. - **Retail Industry:** The retail industry can benefit by carrying limited-edition holiday-themed products, which can increase foot traffic to stores and boost sales during the seasonal period. ## Related on Trend Hunter - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Celebratory Tex-Mex Meal Kits](https://www.trendhunter.com/trends/old-el-paso-day-of-the-dead.md) - [Celebrational Beer Can Designs](https://www.trendhunter.com/trends/modelo.md) - [Festive Tomato Packaging](https://www.trendhunter.com/trends/da-de-muertos-seasonal-medley.md) - [Iconic Apple Soda Rebrands](https://www.trendhunter.com/trends/iconic-apple-soda.md) - [Mexican Heritage Installations](https://www.trendhunter.com/trends/tequila-don-julio-launches.md) - [Collectible Tequila Launches](https://www.trendhunter.com/trends/paisaboys.md) - [Brewed Marigold Beers](https://www.trendhunter.com/trends/dia-de-muertos-beer.md) - [Culturally Celebratory Whiskeys](https://www.trendhunter.com/trends/distil-your-world-mexico.md)