# Gaming Channel Expansions The Machinima Many-to-Many Network Increases Its Base of Influence By Amelia Roblin | Published 2015-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/manytomany References: [hollywoodreporter](http://www.hollywoodreporter.com/news/machinima-ceo-unveils-youtube-networks-747720) & [machinima](http://www.machinima.com/) "Many-to-Many" is the becoming the best way to describe the social Machinima programming service, which has been lumped with multi-channel networks. Recently, the [YouTube](https://www.trendhunter.com/trends/creative-maximalism) network and its entire brand have been revamped to appeal to a much broader audience of users that could potentially be interested in the rather diverse range of content that it offers. Working to represent and communicate notions that surround gaming, sci-fi, action, adventure and general fandom, CEO Chad Gutstein has helped to implement the new tagline of "Heroes Rise," along with a fresh logo. Now, to promote this developed identity, the many2many network is expanding its community with a slew of features on offer that include programming training and analytics. A research panel that tracks 10,000 Machinima viewers will help them to fine-tune their services, and heavy investments in [rebranding and advertising](https://www.trendhunter.com/trends/global-video-solutions) will continue to make it grow and be noticed. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 32% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Social Programming Services:** There is an opportunity to expand social programming services to other niches beyond gaming and fandom. - **Program Training and Analytics:** There is an opportunity to expand program training and analytics services for social programming platforms beyond Machinima. - **Multi-channel Networks:** There is an opportunity to create and expand more multi-channel networks that serve niche communities. ### Industries Being Reshaped - **Gaming and Entertainment:** The gaming industry is ripe for more partnerships with social programming services and multi-channel networks. - **Marketing and Advertising:** The marketing and advertising industries can benefit from working with multi-channel networks and social programming services to reach new audiences. - **Data Analytics:** The data analytics industry can help social programming services and multi-channel networks track and analyze user behavior and interests to improve their services. ## Related on Trend Hunter - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Statistic-Focused Esports Channels](https://www.trendhunter.com/trends/one-esports.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Short-Form Gaming Video Apps](https://www.trendhunter.com/trends/freshcut1.md) - [Gen Alpha Animated Toy Promotions](https://www.trendhunter.com/trends/mrbeast-lab-the-descent.md) - [Corporate Publishing Expansions](https://www.trendhunter.com/trends/genvid-technologies-publishing.md) - [Content-Based Digital Tools](https://www.trendhunter.com/trends/metafy-1.md) - [Gaming Coaching Initiatives](https://www.trendhunter.com/trends/metafy.md) - [Food-Themed Channel Expansions](https://www.trendhunter.com/trends/loop-players.md)