# Plant-Powered Collagen Creams ma:nyo V Collagen Heart Fit Cream Features 53.9% COLLAGENEER By Laura McQuarrie | Published 2023-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/manyo-v-collagen-heart-fit-cream References: [eonline](https://www.eonline.com/news/1374745/shop-the-best-new-may-2023-beauty-launches-from-laura-mercier-urban-decay-isle-of-paradise-more) & [sokoglam](https://sokoglam.com/products/manyo-factory-v-collagen-heart-fit-cream) ma:nyo V Collagen Heart Fit Cream is one of the new [plant-based vegan collagen formulas](https://www.trendhunter.com/trends/ageless-firm-even-serum) from the [K-beauty](https://www.trendhunter.com/trends/kbeauty-advent-calendar) brand and it supports youthful-looking skin with natural ingredients. Notably, the product is powered by 53.9% COLLAGENEER, a plant-based collagen blend, to restore elasticity and firmness, especially since collagen production naturally decreases with age. This nourishing skincare cream also contains antioxidant coenzyme Q10 and adenosine to target fine lines and wrinkles. This K-beauty cream is ready to be used along the contours of the face so that its potent additions like vegetable collagen and mushroom can deliver deep support at the end of a [nightly skincare routine](https://www.trendhunter.com/trends/mixsoon-pdrn-collagen-cream). Ideally, this product would be used alongside the brand's other new release, the V.collagen Heart Fit Ampoule, for even better enhancements to the skin's elasticity. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 44% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Collagen:** There is a trend towards using plant-based collagen in skincare products as consumers demand more sustainable and ethical beauty solutions. - **Vegan and Natural Ingredients:** The trend towards vegan and natural ingredients in skincare products is disrupting the traditional beauty industry and creating opportunities for new, innovative brands to enter the market. - **Targeted Anti-aging Solutions:** There is a growing trend towards targeted anti-aging solutions that address specific skin concerns such as fine lines and wrinkles, creating opportunities for brands to develop specialized products. ### Where This Applies - **Skincare:** The skincare industry is being disrupted by the trend towards plant-based and vegan products that use natural ingredients to target specific skin concerns such as aging and environmental damage. - **Beauty:** The beauty industry as a whole is being influenced by the trend towards sustainable and ethical products, which is creating opportunities for innovative, socially responsible brands. - **Natural Products:** The trend towards natural skincare products is causing a shift in the beauty industry towards more sustainable and environmentally-friendly products, creating opportunities for brands that prioritize these values. ## Related on Trend Hunter - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Vegan-Friendly Collagen Skincare](https://www.trendhunter.com/trends/annemarie-brlind.md) - [Collagen-Powered Eye Creams](https://www.trendhunter.com/trends/boost-eye-cream.md) - [Plant-Based Collagen Alternatives](https://www.trendhunter.com/trends/ingenious-vegan.md) - [Vegan Collagen Skincare](https://www.trendhunter.com/trends/ageless-firm-even-serum.md) - [Advanced Korean Collagen Products](https://www.trendhunter.com/trends/vital-beautie.md) - [Collagen-Powered Beauty Collecctions](https://www.trendhunter.com/trends/lift-pro.md) - [Vegan Collagen-Boosting Supplements](https://www.trendhunter.com/trends/vegan-collagen1.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md)