# At-Home Cocktail Campaigns Gordon's Many Evenings In Campaign Spotlights At-Home Drinking By Laura McQuarrie | Published 2023-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/many-evenings-in References: [fabnews.live](https://fabnews.live/gordons-evolves-marketing-approach-with-launch-of-new-campaign-many-evenings-in/) & [gordonsgin](https://www.gordonsgin.com/)  [Gordon’s](https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition) set the standard for classic London Dry Gin and as one of the world's biggest-selling gin brands, [Gordon's](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur) is now positioning itself as the choice for at-home drinking occasions with Many Evenings In. This campaign showcases a range of casual, social moments that unfold at home, including everything from dinners with friends to house parties and chats in the kitchen—and all of these occasions are enjoyed over a Gordon’s & Tonic. A surge in at-home drinking has been fueled by escalating prices, the allure of sipping drinks from the comfort of home, and [mixology skills refined during the pandemic](https://www.trendhunter.com/trends/beyond-the-pour), prompting more individuals to craft drinks exactly the way they like them within familiar walls. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 28% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Escalating Prices of Alcoholic Beverages:** Rising costs of alcoholic beverages are driving consumers to opt for at-home drinking experiences. - **Growing Demand for At-home Mixology:** Consumers are honing their mixology skills during the pandemic, leading to an increased desire to create personalized drinks at home. - **Socializing at Home:** The trend of at-home drinking is complemented by social moments that occur within familiar settings, such as dinners, house parties, and casual kitchen chats. ### Industries Being Reshaped - **Alcoholic Beverage:** The alcoholic beverage industry can capitalize on the trend of at-home drinking by offering innovative products and experiences that cater to consumers' preferences within their own homes. - **Home Appliance:** Home appliance manufacturers have an opportunity to create products that enhance the at-home drinking experience, such as smart cocktail-making devices or innovative barware sets. - **Online Liquor Delivery:** The rise in at-home drinking presents an opportunity for the online liquor delivery industry to adapt and provide efficient and convenient ways for consumers to have their favorite drinks delivered to their doors. ## Related on Trend Hunter - [Moderated Drinking Campaigns](https://www.trendhunter.com/trends/gordons-mix-it-up.md) - [Two-Step Spritz Campaigns](https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition.md) - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [At-Home Happy Hour Campaigns](https://www.trendhunter.com/trends/national-happy-hour-day.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Timeless Gin Campaigns](https://www.trendhunter.com/trends/classic-or-nothing.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md)