# Somber Honey Branding This Manuka Honey is Packaged in a Highly Secure Box By Mishal Omar | Published 2016-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manuka-honey References: [thedieline](http://www.thedieline.com/blog/2016/8/3/the-true-honey-co) & [marxdesign.co.nz](http://www.marxdesign.co.nz/) When creating the branding for this manuka honey brand, neither the company nor 'Marx Design Ltd.' wanted it to be packaged in bubble wrap, foam filler or petro-chemicals. The resulting packaging ensures that the honey remains secure while it is in transit. Titled 'True Manuka Honey,' the brand offers healthy honey that is branded in black, white and gold packaging. It comes in a unique box that, when unraveled, reveals a triangular structure that is used to keep the honey secure while it is being shipped. The structured packaging ensures that the manuka honey remains safe without having to use additional packing ingredients. By saving money and materials in its design process, Marx Design was able to creature secure packaging while also reducing harm to the environment. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** The trend of using environmentally friendly packaging materials and design to reduce harm to the environment. - **Minimalist Branding:** The trend of using simple and clean branding designs that emphasize the core values of the product. - **Secure Shipping Solutions:** The trend of developing innovative packaging solutions that ensure the safe transit of fragile items without the need for excessive protective materials. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can explore eco-friendly packaging solutions that enhance product safety. - **Branding and Design:** The branding and design industry can offer minimalistic and visually impactful packaging solutions. - **Logistics and Shipping:** The logistics and shipping industry can adopt secure and sustainable shipping solutions that reduce waste and improve customer satisfaction. ## Related on Trend Hunter - [High-Grade Honey Launches](https://www.trendhunter.com/trends/highmgo-manuka-honey.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Single-Serve Manuka Honey Packets](https://www.trendhunter.com/trends/manuka-honeys.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Alcohol-Free Gift Packs](https://www.trendhunter.com/trends/gimber.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Recyclable Honey Sachets](https://www.trendhunter.com/trends/paper-snap-and-squeeze.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)