# Manuka Honey Sodas 1770 Uses Benefit-Packed Honey to Sweeten Artisanal Soda By Laura McQuarrie | Published 2025-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manuka-honey-soda References: [forbes](https://www.forbes.com/sites/andrewwatman/2025/03/12/expo-west-2025-honey-as-a-sweetener-jerky-as-a-protein-source/) & [seventeen-seventy.au](https://seventeen-seventy.com.au/?srsltid=AfmBOoog4VEAcImwHB04ptNSkPTqv_MuH7IyokcjbuN2PIx2LSjkOUAf)  At Expo West 2025, 1770 launched [Manuka](https://www.trendhunter.com/trends/manuka-honeys) Honey Soda with fresh, fruity flavors like Pear, Lemon, and Pineapple. These naturally sweetened artisanal sodas not only tap into honey for flavor but a specific type of honey known for its numerous health benefits. Finding that [Manuka honey](https://www.trendhunter.com/trends/bioactive-blends) was inaccessibly priced for the average consumer, 1770 founder Summer Jun set out to offer an affordable, approachable product in a convenient format. Uniquely, the brand's cans are engineered with a cup-like top that opens fully, as opposed to a flip-top, for resealing. As consumers prioritize clean ingredients and balanced sweetness, [naturally sweetened foods and beverages](https://www.trendhunter.com/trends/healthconscious-soda) are on the rise. Honey, with its rich flavor and simple, unprocessed appeal, is making a strong comeback as a favorite natural sweetener. Image Credit: Ben Moreland, Unsplash ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 77% | Activity: 81% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Naturally Sweetened Beverages:** With the growing demand for clean ingredients, naturally sweetened beverages like Manuka honey sodas are gaining traction, fulfilling consumer desires for healthier alternatives. - **Functional Ingredients in Drinks:** Incorporating ingredients with health benefits, such as Manuka honey, into beverages presents an opportunity to innovate within the wellness drink market. - **Eco-friendly Packaging Solutions:** The use of fully openable, resealable can designs addresses consumer concerns about convenience and sustainability, setting a new standard in beverage packaging. ### Who This Affects Most - **Beverage Industry:** The introduction of Manuka honey as a sweetener demonstrates a shift towards healthier, artisanal options within the beverage industry, expanding the market for functional and premium drinks. - **Health and Wellness Sector:** As products leverage the health benefits of natural ingredients like Manuka honey, the health and wellness sector can explore diverse applications in food and drink formulations. - **Sustainable Packaging Industry:** Innovative beverage packaging that enhances user experience while supporting sustainability goals is transforming industry standards, proving vital for eco-conscious consumers. ## Related on Trend Hunter - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Honey-Sweetened Sparkling Waters](https://www.trendhunter.com/trends/honey-pop.md) - [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md) - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Alcoholic Honey-Flavored RTDs](https://www.trendhunter.com/trends/hive20-hard-honey.md) - [Single-Serve Manuka Honey Packets](https://www.trendhunter.com/trends/manuka-honeys.md) - [Honey-Infused Health Shots](https://www.trendhunter.com/trends/honeydrop.md)