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# Broad-Spectrum Hydration Drinks
MANTRA’s New Zero Sugar Formula Features 72+ Trace Marine Minerals

By Grace Mahas | Published 2021-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mantra
References: [gomantralabs](https://gomantralabs.com)

[MANTRA Labs](https://www.trendhunter.com/trends/hydrate-powder), the popular science-backed nutritional company, recently expanded its portfolio with the introduction of the new [HYDRATE](https://www.trendhunter.com/trends/lth-supplement-line), a new broad-spectrum hydration drink. The beverage boasts [zero sugar](https://www.trendhunter.com/trends/sugarfree-hydration), 1,200mg of electrolytes, prebiotic fiber, Vitamins C and B12, and more than 72 trace marine minerals, helping users obtain optimal performance.

“We took a radically different approach to hydration designed to really work with the body and make you feel better. HYDRATE reflects everything we stand for as a next-generation nutrition company: developing industry leading products that support mental and physical health, pushing beyond the status quo and helping people on their health journey through simple yet powerful habits,” said MANTRA Labs CEO and co-founder, Paul Janowitz.

Image Credit: MANTRA Labs

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 34% | Activity: 16% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Broad-spectrum Hydration Drinks:** The demand for all-inclusive hydration products with added benefits such as vitamins and minerals will continue to increase.
- **Zero Sugar Beverages:** There is a growing trend towards healthier beverages with no added sugar, providing opportunities for companies to innovate in this space.
- **Incorporating Trace Marine Minerals:** Consumers are seeking hydration drinks that contain trace marine minerals and other natural ingredients for additional health benefits.

### Where This Applies

- **Nutritional Supplements:** There is an opportunity for nutritional supplement companies to develop more hydrating products that provide added benefits beyond traditional electrolyte drinks.
- **Functional Beverages:** The trend towards healthier and more functional beverages presents opportunities for companies to develop new and innovative hydration drinks that cater to specific needs.
- **Health and Wellness:** The health and wellness industry will benefit from innovations in broad-spectrum hydration drinks that help consumers achieve optimal physical and mental performance.

## Related on Trend Hunter

- [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md)
- [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md)
- [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md)
- [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md)
- [Salt-Powered Hydration Brands](https://www.trendhunter.com/trends/salt-hydration.md)
- [Next-Gen Hydration Drinks](https://www.trendhunter.com/trends/barcode.md)
- [Fast-Hydrating Sports Beverages](https://www.trendhunter.com/trends/inspired-nutraceuticals.md)
- [Earth-Sourced Premium Electrolytes](https://www.trendhunter.com/trends/instant-hydration.md)
- [Optimized Hydration Workout Supplements](https://www.trendhunter.com/trends/gnc-amp-amplified-hydration.md)