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# Seductive Bedsheet Editorials
The ManTalk Magazine 'Europa' Photoshoot Stars Yasmin Baildon

By Meghan Young | Published 2014-06-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mantalk-magazine-europa
References: [fashionising](http://www.fashionising.com/pictures/b--smiles-sexy-sheets-75986.html) & [mantalkmagazine.au](http://www.mantalkmagazine.com.au/)

The ManTalk Magazine 'Europa' editorial may showcase a slew of [sexy lingerie](https://www.trendhunter.com/trends/lorette-springsummer-collection) that women would be more than interested in, it is clearly a photoshoot made with men in mind. The publication itself is a dead giveaway. Model Yasmin Baildon is captured lounging half-naked on top of crisp white bedsheets in [lacy and sheer numbers](https://www.trendhunter.com/trends/parade-that-lace) that would make anyone's tongue wag and eyes bulge (women included).

Shot by photographer Mark Sullivan-Bradley of Public IMG, the ManTalk Magazine 'Europa' editorial was styled by Tiernan Silcock, who concentrated on undergarments that are particularly perfect for special occasions. Whether that is celebrating a World Cup win with the hubby or simply letting the summer heat provide enough incentive, lingerie has never been more enticing.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 96% | Activity: 85% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Lingerie Editorials:** The showcasing of lingerie editorials for men's publications presents an opportunity for lingerie companies to create upgraded products.
- **Seductive Photoshoots:** Seductive photoshoots create opportunities for magazines and advertisers to promote their products in an innovative way.
- **Male-oriented Content:** Creating male-oriented content may attract traditional men's magazines and allow partnering companies to reach larger audiences.

### Where This Applies

- **Lingerie Industry:** The lingerie industry has the opportunity to upgrade their products and create specialized lines for special occasions.
- **Photography Industry:** Seductive photoshoots create opportunities for photographers and brands to showcase their products in a captivating way.
- **Magazine Industry:** Creating male-oriented content may attract traditional men's magazines and allow partnering companies to reach larger audiences.

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