# Experiential In-Store Coffee Shops Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop By Ell Smith | Published 2017-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mansur-gavriels-la-location References: [hypebae](https://hypebae.com/2017/11/mansur-gavriel-los-angeles-store-cafe-flora) & [mansurgavriel](https://www.mansurgavriel.com/) Mansur Gavriel's L.A location aims to transition the brand from a retail space to a lifestyle shopping experience by offering consumers an experiential venue that serves as a boutique, a flower shop, a cafe and an open-aired garden oasis. While visiting the store, consumers can relax while enjoying a coffee or a snack, escape from the bustling streets in the attached outdoor garden, or purchase a unique custom flower arrangement from the brand's in-store Café Flora. In addition to the brand's retail items, consumers can also shop through a unique collection of home goods, like tableware and glassware. This brick-and-mortar effort will serve as the brand's first west coast location and aims to appeal to a younger demographic of shoppers, who seek more out of retail experiences than simply buying apparel. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experiential Retail:** Creating a multi-purpose retail space that offers unique experiences beyond shopping, such as cafes and gardens. - **Lifestyle Shopping:** Transitioning a retail space into a lifestyle destination that caters to consumers' interests in addition to selling products. - **Customized Retail Experiences:** Providing personalized and unique experiences for customers, such as custom flower arrangements and curated selections of home goods. ### Industries Being Reshaped - **Fashion Retail:** Fashion brands can enhance their brick-and-mortar stores by incorporating experiential elements like cafes and gardens. - **Hospitality:** Coffee shops and cafes can partner with retailers to create immersive shopping experiences that include food and beverage offerings. - **Floral Industry:** Flower shops can expand their business model by collaborating with other retailers to provide custom arrangements and unique in-store experiences. ## Related on Trend Hunter - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Luxury Italian Cafés](https://www.trendhunter.com/trends/luxury-italian-caf.md) - [Contemporary Experiential Retail Establishments](https://www.trendhunter.com/trends/la-maison-gnrale.md) - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)