# Charitably Chic Valentine Soirees Mansouri Living Hosts a Pre-Valentines Party for a Great Cause By Michael Hemsworth | Published 2014-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mansouri-living References: [mansouriliving](http://www.mansouriliving.com/about.html) & [rethinkbreastcancer](http://rethinkbreastcancer.com) Held in the lavish presentation gallery for the up and coming star of the Toronto luxury condo community, *The Perry*, Mansouri Living hosted a pre-Valentine’s celebration in support of Rethink Breast Cancer. Taking place on the 12th of February, the pre-Valentine’s soiree featured a palatable sampling menu by Anthony Rose of [Rose and Sons](https://www.trendhunter.com/trends/the-art-of-gifting) to pair perfectly with the contempo-casual crowd and chilly weather. In lieu of the holiday of love, several Valentine’s-themed activities, including a Best of Husbands and Bachelors Bouquet Face-Off, gave the evening a sense of playful romanticism to encourage plenty of mid-week mixing and mingling. The beautiful arrangements that graced the room, along with a number of other items, were available to be bid for the evening’s [silent auction](https://www.trendhunter.com/trends/the-st-regis-toronto) with all proceeds going to Rethink Breast Cancer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Luxury Condo Community Events:** Opportunity for luxury condo developers to host charity events and engage with potential buyers while supporting a good cause. - **Valentine's-themed Fundraisers:** Chance for organizations to organize Valentine's-themed fundraisers to attract donors and raise awareness for their cause. - **Silent Auctions for Charity:** Potential for businesses to host silent auctions as a way to raise funds for charity and engage with their audience. ### Where This Applies - **Real Estate:** Opportunity for real estate companies to host charity events and showcase their luxury properties to potential buyers. - **Nonprofit Organizations:** Organizations have the potential to organize Valentine's-themed fundraising events to support their cause and connect with donors. - **Hospitality and Events:** Businesses in the hospitality and events industry can offer their services for charity events, such as providing catering or event planning. ## Related on Trend Hunter - [Toronto Social Good Events](https://www.trendhunter.com/trends/the-gatsby-gala.md) - [Jazz-Inspired Valentine's Experiences](https://www.trendhunter.com/trends/jazz-bar-experience.md) - [Romance-Inspired Hotel Experiences](https://www.trendhunter.com/trends/valentines-rendezvous.md) - [Valentine’s Dining Experiences](https://www.trendhunter.com/trends/valentines-popup.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Love-Themed Hotel Experiences](https://www.trendhunter.com/trends/sweethearts-retreat.md) - [Charitable Valentine’s Day Activities](https://www.trendhunter.com/trends/aw-shucks.md) - [Valentine's-Themed Comedy Shows](https://www.trendhunter.com/trends/factory-theatre.md) - [Immersive Book-Influencer Events](https://www.trendhunter.com/trends/bookworm-bash.md)