# Posh Print Collections The Mansi Shah Scarves Line is Made Up of Bold Patterns and Designs By Jordy E | Published 2015-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mansi-shah References: [missmoss.co.za](http://www.missmoss.co.za/2015/03/03/mansi-shah) & [mansishah](http://www.mansishah.com) The Mansi Shah Scarves collection celebrates the launch of the New York-based design studio. The breakout line features a set of eight distinctive patterns digitally printed on hand-rolled hems, adding personal elements to each piece. This series of [silk scarves](https://www.trendhunter.com/trends/lisous-empire-collection) can be worn in a variety of ways. Shoppers can twist the pieces around the head, waist or arms, making the items not only visually appealing, but also highly functional. In line with the digital production process incorporated into these Mansi Shah items are a set of matching [iPhone](https://www.trendhunter.com/trends/new-apple-accessories) covers. The bright cases will be ideal for those looking to update tech accessories, as well as those who might wish to match the apparel with the holders. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Digital Print Technology:** The use of digital printing technology allows for unique and personalized designs on scarves and other fashion accessories. - **Multi-functional Fashion:** The versatility of scarves that can be worn in various ways demonstrates a trend towards multi-functional fashion items. - **Matching Tech Accessories:** The creation of matching iPhone covers provides an opportunity for fashion brands to expand into the tech accessories market. ### Sectors Adopting This - **Fashion:** The Mansi Shah Scarves collection showcases the use of innovative design techniques in the fashion industry. - **Printing:** The use of digital print technology in creating personalized scarves highlights the potential for disruption in the printing industry. - **Tech Accessories:** The introduction of matching iPhone covers demonstrates an opportunity for fashion brands to tap into the growing market for tech accessories. ## Related on Trend Hunter - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Limited Edition Home Collections](https://www.trendhunter.com/trends/limited-edition-home-collection.md) - [Floral-Themed Phone Cases](https://www.trendhunter.com/trends/floralthemed-phone-cases.md) - [Celebratory Supercar Smartphone Cases](https://www.trendhunter.com/trends/automobili-lamborghini-x-casetify-collection.md) - [Craft-Aesthetic Tech Accessories](https://www.trendhunter.com/trends/casetify-martina-calvi-collection.md) - [Minimal Garden-Inspired Tech Lines](https://www.trendhunter.com/trends/essentials-by-casetify.md) - [Premium Indian-Made Handbags](https://www.trendhunter.com/trends/carriall-3.md) - [Debut Ready-to-Wear Collections](https://www.trendhunter.com/trends/mansur-gavriel-1.md)