# Male Servant Services ManServants Provides Consumers with a Custom Servant of their Choosing By Michael Hemsworth | Published 2014-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/manservants References: [thebolditalic](http://www.thebolditalic.com/articles/5500-there-is-now-a-manservant-service-for-sf-ladies) & [manservants.co](http://manservants.co/) Someone searching for the [hyper-customized butler](https://www.trendhunter.com/trends/royalmount-montreal) should look no further than ManServants who are looking to provide residents of San Francisco with a [male servant](https://www.trendhunter.com/trends/updone) of their choosing. Launching in September, ManServants allows masters to choose what their servant looks like, what their back story is and what they would like them to be called. ManServants -- started by Josephine Wai Lin and Dahlal Khajah -- began from humble beginnings when the topic of a [male stripper](https://www.trendhunter.com/trends/mens-wearhouse) came up for an engaged coworker. The idea of a man in a scantily clad outfit did more to make them feel uncomfortable rather than enticed, which brought about the concept of a service where women (or men) can get just the experience they're looking for. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hyper-customized Services:** The trend of hyper-customized services opens up opportunities for businesses to cater to specific customer preferences and create unique experiences. - **Personalized Service Providers:** The rise of personalized service providers allows customers to have more control over the individuals they interact with, creating a more tailor-made experience. - **Empowering Consumer Preferences:** The trend of empowering consumer preferences enables businesses to offer products or services that align with the specific desires and fantasies of their customers. ### Who This Affects Most - **Hospitality and Concierge Services:** The hospitality and concierge services industry can seize the opportunity to offer hyper-customized experiences and tailor-made service providers to cater to customer preferences. - **Event Planning and Entertainment:** The event planning and entertainment industry can capitalize on the trend of personalized service providers to offer unique and customized experiences for special events and occasions. - **Fantasy and Role-playing Services:** The fantasy and role-playing services industry can tap into the trend of empowering consumer preferences by providing customized experiences that cater to specific desires and fantasies. ## Related on Trend Hunter - [Friendly Cartoony Serving Robots](https://www.trendhunter.com/trends/robot-server.md) - [Worldwide Service Marketplaces](https://www.trendhunter.com/trends/airbnb-services.md) - [Bespoke Dating Experiences](https://www.trendhunter.com/trends/1-million-matchmaking.md) - [Music Experience Concierges](https://www.trendhunter.com/trends/beat-butler.md) - [AI-to-Human Marketplaces](https://www.trendhunter.com/trends/rentahuman.md) - [Personal Security Apps](https://www.trendhunter.com/trends/protector-app.md) - [Home Care Concierges](https://www.trendhunter.com/trends/casa-concierge.md) - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md) - [AI-Powered Speech Writing Tools](https://www.trendhunter.com/trends/bridesmaid-for-hire.md)