# Destigmatizing Grooming Ads Manscaped’s Ads Use Humor to Destigmatize Male Grooming By Ell Smith | Published 2020-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/manscapeds-ads References: [adweek](https://www.adweek.com/brand-marketing/manscapeds-ooh-takeover-destigmatize-male-grooming/) & [ca.manscaped](https://ca.manscaped.com/) Personal grooming is always an embarrassing conversation, but Manscapped's ads don't think it has to be. In a newly launched campaign, the [men's grooming brand](https://www.trendhunter.com/trends/manscaped-1) displayed 225 [out-of-home ads](https://www.trendhunter.com/trends/lola-mullenlowe) that are both playful and relatable in an effort to remove the stigma that surrounds the [below-the-waist shaving](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) conversation. The bold ads boast tag lines such as “When you trim the hedges, the tree stands taller” and “Precision tools for your family jewels.” According to Marcelo Kertész, svp of content, brand and design “Each visual offers a combined sense of spontaneity and confidence that comes from being ready for anything,” he said. “We are excited to have landed on a set of powerful images that convey this notion in a single frame.” Image Credit: Manscaped ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 31% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Destigmatizing Male Grooming:** Consumer brands can use humor and relatable campaign images to remove the stigma around male grooming, particularly below-the-waist shaving. - **Playful Out-of-home Advertising:** Playful and relatable out-of-home advertising can help remove discomfort around typically sensitive topics such as personal grooming. - **Confident Messaging:** Advertising campaigns can use confident messaging to help consumers feel more comfortable with traditionally taboo topics like male grooming. ### Where This Applies - **Personal Care:** Brands in the personal care industry can take advantage of the destigmatization of male grooming practices to target this previously underserved market segment. - **Marketing and Advertising:** Marketing and advertising agencies can help consumer brands create bold and playful campaigns to address sensitive topics and remove the associated social stigmas. - **Consumer Goods:** Brands in the consumer goods industry can use confident messaging and playful visuals to appeal to consumers' desire for products that reflect their individuality and personality. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md)