# Drawing-Deciphering Holiday Ads Manor's Holiday Ad Goes Above and Beyond for a Child By Ell Smith | Published 2018-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/manors-holiday-ad References: [adage](https://adage.com/creativity/work/drawing/53244) & [manor.ch](https://www.manor.ch/) Manor's holiday ad is tugging on consumers' heartstrings with an [adorable animated ad spot](https://www.trendhunter.com/trends/little-holiday-munchkin) that demonstrates the length people will go to to make a child happy on Christmas morning. The ad opens with a little boy writing [a letter to Santa](https://www.trendhunter.com/trends/personalized-communication-from-santa), however the paper included a confusing drawing that the parents can't quite figure out. They mail the letter to Santa regardless, thinking he'll be able to decipher the drawing. Santa consults his best computer programmer, his team of elves and Mrs. Claus, however no one can figure out what the boy is asking for. Eventually, Santa and a group of elves disguise themselves as shoppers and head to a Manor's outlet, where they find a [dedicated employee](https://www.trendhunter.com/trends/whoknewville) who immediately knows what the boy wants. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** This trend highlights the power of emotional storytelling in advertisements, creating a lasting impact on consumers. - **Personalized Customer Experience:** This trend emphasizes the importance of understanding and meeting individual customer needs and preferences to enhance their shopping experience. - **Creative Problem Solving:** This trend showcases the value of thinking outside the box and finding innovative solutions to challenges or puzzles. ### Industries Being Reshaped - **Retail:** This industry can leverage emotional advertising and personalized customer experiences to drive customer loyalty and increase sales. - **Advertising and Marketing:** This industry can incorporate creative problem solving to create impactful and memorable advertising campaigns that stand out from the competition. - **E-commerce:** This industry can utilize personalized customer experiences and emotional storytelling to enhance online shopping experiences and increase customer engagement. ## Related on Trend Hunter - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md)