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# Designer Charity Boots
Manolo Blahnik and Other Designers Team-Up with Ugg Australia

By Marissa Liu | Published 2009-11-10 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/manolo-blahnik-for-ugg
References: [nymag](http://nymag.com/daily/fashion/2009/11/moises_de_la_renta_may_sign_wi.html) & [uggaustralia](http://www.uggaustralia.com/experience/philanthropy.aspx?p=ex)

One-of-a-kind Ugg boots redesigned by some of the world's most sought-after fashion designers will go one sale next month, including a boot redesigned by Manolo Blahnik for Ugg Australia.

The unique Ugg boots will retail during an [online charity auction](https://www.trendhunter.com/trends/street-grandma-ugg) (presumably as part of Ugg's annual Art & Sole benefit to profit St. Jude's Children's Research Hospital). Aside from the Manolo Blahnik for Ugg boots designs from Rafe, Carlos Falchi and Rebecca Minkoff will be for sale.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 35% | Activity: 67% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Why This Trend Is Growing

- **Designer Collaborations:** Bringing together luxury designers and established brands to create unique and exclusive products sold for charitable causes.
- **Limited Edition Products:** Releasing rare and unique products with exclusive designs to create hype and value for a charitable benefit.
- **Charity Auctions:** Using auctions as a fundraising strategy by auctioning off exclusive designer products for a charitable cause.

### Industries Being Reshaped

- **Fashion:** The fashion industry can use designer collaborations and unique limited edition products for charity fundraising at annual events.
- **E-commmerce:** Creating an e-commerce platform that specializes in charity auctions to enhance the brand and the cause while also benefiting others.
- **Non-profit:** Partnering with established brands to design exclusive products and putting them up for auction is a novel approach to fundraising for non-profits.

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