# Men-Targeted Smartphones The Mann A18 is Designed with the Macho Outdoorsman in Mind By Michael Hemsworth | Published 2013-08-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mann-a18 References: [technabob](http://technabob.com/blog/2013/08/19/mann-a18-rugged-android-smartphone/) The gendering of consumer products isn't a new topic, but the Mann A18 is making waves as a [hyper-manly smartphone](https://www.trendhunter.com/trends/doogee) that's designed and targeted specifically towards the outdoorsman. A touchscreen phone that's designed for a lifestyle that's predominantly outdoors, the Mann A18 comes preloaded running Android 4.0.4 and a construction that's ready to withstand an [abrupt drop, plunge into water](https://www.trendhunter.com/trends/rugged-smartphone1) or fumble into sand. The Mann A18 is specifically designed to [require no case](https://www.trendhunter.com/trends/rugged-protective-case) and performs the duties that an average smartphone does well. Two color variations -- all black or black and orange -- make the man-centric Mann A18 a smartphone that we might see more guys carrying in the near future. Ready for the everyday or a serious adventure, the Mann A18 is designed to withstand it all. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Gendered Consumer Products:** The Mann A18 highlights the trend of gender-specific consumer products by offering a hyper-manly smartphone targeted towards outdoorsmen. - **Outdoor Lifestyle Technology:** The Mann A18 taps into the trend of catering to outdoor enthusiasts by providing a smartphone designed for an outdoor lifestyle. - **Rugged Smartphones:** The Mann A18 showcases the trend of rugged smartphones that are built to withstand extreme conditions and physical impacts. ### Where This Applies - **Consumer Electronics:** The Mann A18 highlights disruptive innovation opportunities for developing gender-specific consumer electronics that cater to specific demographics. - **Outdoor Recreation:** The Mann A18 presents opportunities for disruptive innovation in the outdoor recreation industry by offering technology specifically designed for outdoor enthusiasts. - **Mobile Technology:** The Mann A18 demonstrates disruptive innovation potential within the mobile technology industry by introducing rugged smartphones that push the boundaries of durability and functionality. ## Related on Trend Hunter - [Durable Outdoor Photography Smartphones](https://www.trendhunter.com/trends/fossibot-f107-pro.md) - [Protective Dual-Display Smartphones](https://www.trendhunter.com/trends/oukitel-wp21.md) - [Ultra-Rugged Enterprise-Ready Cellphones](https://www.trendhunter.com/trends/hmd-terra-m.md) - [Traveler-Targeted Smartphones](https://www.trendhunter.com/trends/realme-gt2-explorer-master-edition.md) - [Rugged Multimedia Smartphone Models](https://www.trendhunter.com/trends/tank-3s.md) - [Industrial Smartphone Concepts](https://www.trendhunter.com/trends/braun-what-if-phone.md) - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Teen-Targeted Smartphone Models](https://www.trendhunter.com/trends/hmd-x1.md) - [Off-Grid Projection Smartphones](https://www.trendhunter.com/trends/8849-tank-x.md)